By Judy Caroll
Cybersecurity is a growing concern amongst a lot of people and organizations because of how connected we are. This era of the “always-online” generation has aided in our development, but it also meant the emergence of security threats.
This has led to the growth of the cybersecurity market.
In this article, we explore the state of cybersecurity in 2020 and how vendors should strategize their efforts in securing leads.
Companies Need Security
According to CNBC, a cyberattack can cost a small business $200,000.
In fact, the total damage that cyberattacks cost last year was $45 billion.
The lack of cybersecurity can quickly put a company out of business, and a lot of organizations have come to the stark realization that there is no way they will survive without it.
This mere fact has been driving the demand for cybersecurity infrastructure such as outsourced SOCs, increased protection systems, and consultants to help safeguard investments and data.
A lot of companies need data protection solutions and systems that stop hackers and attackers in their tracks.
Cybersecurity budgets have increased exponentially throughout the years, and this means that vendors have a lot of opportunities to sell new security solutions.
Automation is the Future
Securing networks and technological infrastructure generates a lot of data. Sifting through all of this data is both time-consuming and expensive due to the number of analysts that are required.
However, a trend is emerging in automating the data processing aspect of cybersecurity.
There is a demand for software that can collect, process, and react to the data to secure systems. This makes for a faster response time and efficient operations that cost less money to run.
For security operations centers, this could mean a reduction in workloads and faster and more intuitive security systems.
We’re familiar with wifi capable CCTV cameras and the like, but as the number of IoT devices rises, so do the threats. There is a growing need to find adequate methods of securing IoT devices and providing holistic security, especially in home and office networks.
If 5G becomes an absolute reality, the need for protection services over the new communication channel combined with IoT will spike and create a demand for further protection solutions.
Privacy is Still a Major Talking Point
There might have been significant strides in privacy protections, but it still isn’t enough to satisfy even the average internet user. People are still concerned about their privacy, and even companies are worried about the subject.
There is still a lot of benefit to marketing directly to users and appealing to their need for better privacy and security online. However, even companies will want services that protect consumer data that is being hosted on their site.
For instance, email is a frequently used communication tool, but it can be an avenue for unscrupulous individuals to gain access to a network.
3.4 billion fake emails are sent each day, and phishing is not going away that easily.
There is a growing need to protect mailboxes, whether they are commercial or personal ones.
How Can …read more
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