Marketing is a skill. And like any skill, it takes effort to learn and master.
But what’s the best way to do that?
You could simply learn by doing. Get out there and start trying things—running ads, testing sales pages, and so on. Over time you’ll gradually start to discover what works and what doesn’t.
Another option is to take a training or certification course. Here at DigitalMarketer, for instance, they offer nearly a dozen Master Class & Certification Programs in topics like paid traffic, ecommerce, analytics, and more. And they not the only ones—more and more training programs for marketers are popping up all over the place.
But is this really the best way to learn how to become a better marketer? Are these courses worth your time and money? And can they really prepare you for the complicated reality of digital marketing today?
In this post I’m going to step back and look at this issue as objectively as I can. So with that in mind, let’s start by admitting some of the downsides of marketing courses.
Reasons Not to Pursue Formal Marketing Training
Thinking about opening your wallet to sign up for a new marketing course? Not so fast, partner. First consider these reasons why you might not want to get formal training as a marketer.
It Costs Money
Marketing courses cost money. That’s kind of an obvious point, but it certainly should factor into your decision. Depending on the course you’re considering, you could pay anywhere from $100 up to several thousand dollars.
It Takes Time
The other thing a marketing course requires is time. You’ll have to watch videos, read articles, and complete exercises. You’ll have to learn new principles and explore ways you can apply those ideas to real-world marketing campaigns.
Of course, that’s kind of the point of taking a class… but it’s also something that takes time. And depending on your situation, you may not have a lot of that to spare. You might even have to do most of your coursework in your free time during nights and weekends.
There Are a Lot of Outdated Courses Out There
You also need to think about how up-to-date the course is liable to be. The field of marketing, especially digital marketing, is changing rapidly as technology and traffic platforms evolve over time.
DigitalMarketer is constantly updating their EPs, Jumpstart Packs, and Certification programs to make sure they reflect the newest changes in the marketing landscape. But unfortunately, many other companies fail to do these regular updates—which means if you sign up for the wrong course, you could be wasting your time and money to learn marketing strategies that stopped working back in 2015.
You Will Learn from Experience Anyway
Finally, it’s only fair to point out that you don’t really have to take a class to learn this stuff. Experience, as they say, is a great teacher.
If you actually work in the marketing field, you’ll eventually learn how to market on your own. Sure, you might have to fumble your way through things at first. And …read more
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