By Paul O’Brien
Over my time in business and in the digital marketing field with Netvision and Business2Sell, I have seen some amazing websites and some absolute horrors.
One thing to remember is that your website is more than just your calling card, often it is your first impression to the public and potential customers and may very well be your main source of leads, so here are some important tips to help you understand why a website developer should be the last person who you get to do your website.
Website developers can create a website for prices ranging from $150 to $15,000+, but just because they charge more, it doesn’t mean that they actually know what they are doing or understand what the right requirements are for your business.
To develop the best and most functional website for your business, you need someone who wants to understand your business and can grasp what you are trying to achieve, while also having a full understanding of all components of digital marketing.
Their understanding of digital marketing should include everything from the basics of website development, SEO and CRO, through to the correct strategy of planning and executing digital marketing campaigns like Google AdWords (now called Google Ads), Google Banners, Social Media Marketing and E-mail Marketing, just to name a few. Some of these may be new to you, but I’ll go into a detail to help explain further and help you understand why each of these are important.
Why it’s Useless Developing a Website Without the Right Structure
If you don’t get the website structured correctly from the start, then you may need to have you website optimized or if poorly structured, then this may mean having to throw away your new website and starting again.
The wrong structure will mean that anyone who takes on SEO, Google AdWords or Social Media Campaigns will need to either optimize your website before they start a campaign (if they know what they are doing) or set up a landing page specifically for the campaign and it will cost you more for all of these. This means a short-term cheap website can cost you $1,000’s in the medium to long term.
What You Need For The Correct Website Structure
If you want to develop a website, you need to start by structuring the website design, menus, etc… to meet the requirements of SEO and CRO, as well as the operation and structure of the business.
Some of the structuring requirements may include the following:
- SEO (Search Engine Optimisation) – This requires that the website menus match the business structure and functionality, including items like, number of locations, services/products, blog pages, etc… Some examples of these include the following:
- Locations – If you have more than 1 office, then you should have pages for each location so that you have a landing page for each location for the purpose of SEO and Google AdWords. The more relevant the page, the better your rankings and the less you pay on Google AdWords.
- Services/Products – If you have more …read more
Read more here:: B2CMarketingInsider