Do you want to improve the lead generation efforts of your online store? Perhaps your goal is to fine-tune your sales cycle by making sure you have the products you need and a robust customer support team. Whatever your long term eCommerce goals might be, machine learning can help you make the most of your time and money.
If you’re new to the idea of artificial intelligence, we will give you a brief rundown of an AI subset called machine learning. Essentially, machine learning is just one application of AI that focuses on analyzing data points to make informed decisions about what’s going to happen next in
Machine learning is quickly becoming a tool that business owners implement alongside their employees. The truth is, this technology can compute information and make predictions faster than a whole team of human employees. It’s our job to take this data and turn it into tangible information that our team can use.
Today we are going to take a look at several benefits of using machine learning technology on your website. These tips are great for people starting their first site, or those looking to take their existing website to the next level.
Let’s dive in!
Customer Personalization and Segmentation
There’s no doubt that you’ve experienced the first benefit of machine learning — personalization. If you use Amazon, Netflix, or virtually any audio or video streaming platform, you know the first-hand benefits of AI as a customer.
Machine learning technology can analyze consumer behavior and guess what they may want to do next. This tactic manifests in several ways. One of the most obvious ways is your recommended feed on Netflix. The algorithm in charge of creating curated streaming lists analyzes what you’ve watched, compare it to the watch history of other users, and suggest similar shows based on your preferences.
Delivering personalized content to consumers is one of the fastest ways to grow your lead list and increase customer loyalty.
The best part about using a machine learning-based software in this situation is the program will evolve as it gathers more data from consumers. You can dive in and check your statistics at a moment’s notice and use that information to plan your marketing strategy.
Stop Hackers in their Tracks
There’s nothing quite as important as keeping your website secure. There are countless risks from hackers and scammers that are looking to steal personal information from you and your customers.
Many developers have opted to add an AI program to their website to monitor for potential security risks. Before the days of machine learning, static scanners were commonplace for detecting fraudulent behavior.
Essentially, the scanner would get fed a list of things to look out for when analyzing login behavior and sales pages. While this method does manage to catch a majority of scammers, it also pulls in a large number of false positives.
The solution to this problem is to use the scanners with machine learning to fine-tune security measures. Instead of assuming that …read more
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