There’s a lot that goes into planning an event, and I’m pretty sure that event survey questions are not at the top of your list. But they should be.
Good event marketing is about more than simply hosting a conference or fundraiser. It’s about connecting with your audience and providing them with a meaningful experience that leaves them wanting more.
Building the perfect event requires careful planning and research, and to do this, you need to engage your participants with well-thought-out event survey questions.
Your survey questions should reveal the attendees’ needs and expectations of the event, as well as any positive and negative experiences they encountered while attending the event. You can do this by presenting your event survey questions in three stages:
- Before the event (Pre-event surveys)
- During the event (Mid-event surveys)
- After the event (Post-event surveys)
With this information handy, you’ll be fully equipped to reduce negative experiences and create amazing events that deliver maximum value to your audience.
Let’s look at seven important event survey questions every event planner should use. I’ve broken these questions down into the three stages listed above.
Use pre-event survey questions to better understand your attendees
Many event hosts neglect pre-event survey questions, but they’re actually one of the best ways to get to know an audience.
Think of pre-event surveys as your chance to make a good first impression on your attendees and learn how to optimize your upcoming event to be most accommodating.
While there are many questions you could include, here are two pre-event survey questions that we highly recommend:
1. Do you need help with transportation?
It goes without saying that the goal of hosting a successful event is to ensure everything runs smoothly, especially at the beginning when things can get chaotic.
You can prevent logistical problems by offering to help out-of-town visitors find reliable transportation from their hotel to your venue. Simply provide a list of taxi services they can contact, as well as any public transportation that they can take to your venue. This will go a long way in preventing unnecessary confusion at the start of your event.
2. What are you hoping to get out of this event?
Asking this question helps you better understand your audience’s goals and objectives beforehand. This is useful for applying any last-minute adjustments to your content to maximize engagement and customer satisfaction.
Use mid-event survey questions for addressing issues in real time
Mid-event surveys are a great way to gauge engagement and customer satisfaction during the event.
What makes mid-event surveys different than post-session ones is that they allow you to immediately address any problems your attendees are experiencing in real time. That way, you don’t have to wait until your event has concluded to learn about any mistakes that could’ve been addressed.
Because mid-event surveys are supposed to provide you with actionable solutions, consider asking your attendees open-ended questions for best results. Here is an example:
3. Is there anything you’re dissatisfied with?
Short, sweet, and to the point, this question invites attendees to be truthful about any problems they’ve encountered halfway through your …read more
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