By Rob Newton
Understanding how your Meanwhile, if a bid strategy is in “Limited (bid limits)” status due to minimum or maximum bid constraints, we will show you what percentage of impressions or spend is limited to help you understand the extent of the performance impact.Easily track performance changes back to status or target updates
Status over time reporting maps bid strategy statuses along the bottom of the performance graph. This helps explain what may be influencing bid strategy performance for your chosen date range. For example, if you notice an increase in spend at the same time a bid strategy had a “Limited (not enough data)” status, this may signal that you raised campaign budgets to help drive higher conversion volume and give the algorithms more data to work with to better optimize bids.
Target over time reporting maps your historical targets over performance data to provide better context. For example, a trend line showing a decrease in conversions might initially set off alarm bells. However, if you saw that during that time, you had also decreased your target CPA, that would help explain the performance decline.
Both of these reporting options are now available in the Shared Library when you click into a bid strategy.
We hope these improvements to automated bidding reporting will take the guesswork out of evaluating performance. To learn more about AdWords automated bidding, visit the Help Center, check out our best practices, and read the new guide that explains our unique, auction-time bidding technology.
Posted by Jonathan Wang, Product Manager, AdWords Bidding
Source:: Inside AdWords