What most searched for words and phrases will lead potential customers to your website? Propelrr, a digital marketing agency in the Philippines, presented a case study on the top searched “near me” keywords. This study discusses the importance of having the right keywords to help boost your online visibility.
Keyword research is the process of discovering the terms people use as search queries in search engines and creating quality content using these terms. It is an important digital marketing tool that every marketer should master.
Keyword research gives you an insight into what people look for and what matters to them. By doing a regular keyword search, you could identify topics you can create content on. This will also help you address your audience’s issues and improve customer experience.
What is an SEO keyword?
An SEO keyword, also known as a search query, is a word or a phrase in your online content that allows people to find your page through search engines. Using keywords could help improve your website’s search engine ranking for such keywords. The challenge is in identifying the right keywords and how to optimize content around them.
Keyword research today is not simply using the terms that exactly match search queries. It has become imperative to know the intent behind keywords. Keyword intent is what a person is likely to do when searching for particular keywords. For example, someone who enters the search query “restaurants near me” is likely to visit one very soon. Instead of merely matching keywords in your content with popular search queries, your Web pages should give solutions to searchers. You can verify keyword intent by entering terms on Google and other search engines, and see the results.
What is the importance of keywords?
Keywords are your guide in knowing what your audience is looking for and how you would give them solutions. With the right search keywords, you could drive organic traffic to your Web pages and convert them into subscriptions and/or sales, among others.
Keywords will lead people to your Web pages and guide you on the types of content you should be creating. Only quality content that appeals and is useful to your audience will rank well organically and drive traffic to your pages.
So how do you get started in using keywords to your advantage? By building a comprehensive local search keyword list. A keyword list is your map for creating content for your Web pages and URL structure. Think of it as a sitemap for your website. Begin by listing down your niche markets.
Step 1: Identify your niche market
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When it comes to niche markets, your options are almost endless. A niche market is a segment of a larger market with an identity unique from other markets. A niche can further be narrowed down by the particular needs and preferences of the people who comprise it. For instance, a niche market based on psychographics can be redefined into smaller segments based on values, interests, and …read more
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