Blogging is the heart of any content marketing strategy. Producing your own original content showcases your voice, your knowledge builds trust among your readers and positions you as more than a service provider: it gives your company a personality and your writers as experts.
Once you’ve mastered blogging, guest posting is the next natural step and will do wonders for building your site’s authority and your relationship with other outlets.
But like any other skill, it takes practice and a honed approach to secure the best guest posts.
Here, we’ve put together a master guide to guest posting. It includes:
- Why to devote time to guest posting
- How to craft the perfect pitch
- What to avoid in your pitches
- Guest post etiquette
Reasons to guest post
With packed to-do lists and more than can be done in a day for any marketing team as is, it can be difficult to mentally justify creating content for someone else’s site.
And make no mistake, guest posting undoubtedly takes extra effort. For especially high ranking blogs, finding a topic they’ll accept means combing through their archives, proposing a list of topics and then writing a piece that fits their guidelines.
You might be wondering if guest posting is worth it as part of your marketing strategy.
Short answer: yes.
Securing guest posts on other high quality sites that are in your industry can help raise your profile and boost your website’s rankings. It:
- Showcases your expertise
- Grows your social media following
- Exposes your work/product/services to a new audience
- Increases your website’s domain authority through backlinks (especially with websites with a higher DA)
- Strengthens your network with other outlets
Moreover, it carries all the benefits that blogging for your business does.
If you’re new to guest posting, as an independent freelancer or as a content writer, we’ve put together a guide for guest posting.
Good Cold Pitches
Before you can write your stellar guest post, the first step is getting it accepted. And that means getting in with the editors.
If you don’t have a personal connection, you’ll need to go the route of the cold pitch. If that sounds terrifying to you, don’t worry! Most guest posts go through cold-pitching.
A good cold pitch:
Shows You Know the Blog
You can make great time sending out the same generic email to everybody, but an editor will be able to tell if you have.
Marketing blogs each have specific niches, voices, specializations and personalities.
The editors reading your blogs are likely the same ones who spend hours poring over the subject lines, SEO and images you see on the websites you’re aiming to get your words on. They’ll be able to tell if you’ve seen their work.
While you don’t have to go as far as naming your top 3 favorite posts and listing why, you should at least demonstrate that you’re familiar with the topics each site prefers to talk about, or their target audience.
Shows Your Expertise
With droves of writers sending generic emails, editors want to know they’re assigning pieces to writers who know their topic.
State if you work for a company that …read more
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