By Peter Szanto
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Are you bouncing around some big ideas for your business this year? Regardless of whether your resolution for your business is to launch a new idea, grow your business, or finally land that dream client, here’s how you can hit the ground running for maximum success in a year like 2017 and beyond…
1. Set SMART Goals to Hit the Ground Running
You have a big idea. You’ve taken time to plan your next big project. Now, you just need to set some goals. If this sounds familiar – and it should – take time to make sure you’re setting the right type of goals for your continued success. S.M.A.R.T. goals are: Specific, Measurable, Action-oriented, Realistic and Time-based. Instead of resolving to increase your sales this year, come up with the specific amount of profit you’d like to make and calculate the number of new clients you’d need to gain in order to hit your sales goal. Define exactly what you want to achieve, the specific steps you can take to achieve those goals, and how you will measure your success. Consider numbers that sound realistic for a certain length of time. Can you boost revenue by $1,000 this month? How long will it take, realistically speaking, to get 10 new clients? With SMART goals, you’ll find it much easier to measure your success when you look back at your accomplishments at the end of this year.
This is where you should apply the 80/20 rule, also known as Pareto’s law, and ask yourself: “What 20% of activities/customers/products are producing 80% of the profit?”. What it will show you is that 80% of your outcomes are the result of 20% of your actions. Find out which 20% of your tasks produce 80% of the desired results.
2. Talk About Your Business
You know how the first rule of Fight Club is to never talk about Fight Club? Well, Entrepreneur Club is exactly the opposite of that. By putting the word out there about your business, you’ll instantly have accountability. This is especially true if you publish blogs, articles, or social media posts on the Internet. Sure, it can be scary discussing your vision with other people those first few times – but if you push through the fear of vulnerability, you’ll find that most people will be cheering you on. When you have the support of others, including clients and prospects, you’ll feel encouraged, confident, and be more likely to follow through on your plans. So go ahead, craft your perfect elevator pitch, and start talking up your business this year!
3. Automate Social Media
Social media is a wonderful business tool, but if you find yourself feeling overwhelmed, it’s good to explore your options. Instead of giving up on social media, you can use one of many social media automation tools to share your message across multiple sites at the same time. There are several of these tools out there. Pick your favorite one, connect it to your desired social networks, and …read more
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