At Stryve, we believe that it’s important to cross-pollinate with other professions and industries. To seek inspiration outside of marketing. To boldly go where no one has gone before! That’s why you might run into us at a conference about architecture, or a workshop on floral arrangement. It’s one of the greatest things about working at an agency. With every client, we get to learn about new products and industries. Recently I’ve been working on a retail program with our client, Axonify, and reading through all their great content about improving the retail experience got me thinking: It’s all about the experience.
I was at the mall on the weekend. It’s a necessary evil when you don’t leave enough time for shipping. Rookie mistake. The parking lot was packed. Teenagers everywhere. I was living my own personal nightmare. But despite there being exactly 0 available parking spots in a 3-mile radius, activity in the mall wasn’t as evenly distributed. Some stores were bustling, with lines out the door. Others were dead. I think I saw a tumbleweed blow through one. It was pretty obvious why some stores were doing so much better than others.
If you’re like me, and you prefer to avoid malls, hiding out in your basement and shopping online, scrolling through that endless feed of Etsy products and whispering ‘my preciouuusss’ upon finding the perfect item, then you may not have experienced some of the interesting new ways that retailers are enticing people to come in. Here are some cool ways that retailers are stepping up their game:
Starbucks is known as being a place to hang out, either to work or to socialize. It’s a core part of their brand and no other coffee shop has been able to attain quite the same reputation. Sure, every Tim Hortons parking lot seems to attract those weird car meetups (perhaps they need to embrace that in their own marketing? Tim Hortons hit me up!) but I’ve never heard a coworker say they’re going to go work from Tim Hortons. Starbucks strives to be the ‘third-place‘, after home and work, and in 2019 have revisited this concept. Recently, they took over a heritage site in China, opening up an experience-led Starbucks Reserve store as part of this push towards further establishing itself as the third place. In line with this strategy, they also changed their policies so that you don’t need to make a purchase to hang out in Starbucks (not that I’ve ever been able to say no to a Cinnamon Dolce Latte in my entire life).
It’s a rare day that I walk by an Apple store and it isn’t full of people hanging out. You’ll often see staff playing with the latest gadgets and encouraging customers to try them. But one of the most unique ways Apple encourages …read more
Read more here:: B2CMarketingInsider