There’s a never-ending debate regarding the Instagram loop giveaway. Should you offer rewards to users in exchange for following your account? Is this how you should build your audience? Are giveaways good for your account in the long-run?
In this guide, we’ll give you everything you need to know about the Instagram loop giveaway. We’ll talk about their pros and cons, how to join a loop, as well as how to host one.
But let’s begin with the question:
What’s an Instagram Loop Giveaway?
For starters, an Instagram loop giveaway is a giveaway with more steps than your typical giveaway. It consists of a “loop” of Instagram influencers who collaborate on a giveaway with the goal of increasing their followers.
Let’s say, a typical giveaway consists of tagging a friend in the comments section. In an Instagram loop giveaway, the host of the giveaway provides a graphic that participating accounts will post at the same time. Next, users are asked to follow everyone on the loop (anywhere from 5 to 30) to enter and get a chance to win the prize.
In the two images below, you’ll see an example of how an Instagram loop giveaway is posted in different accounts:
If there are a lot of people participating in the loop, hosts create a separate Instagram account dedicated to the giveaway. Then, users are asked to to “follow their following.”
While it’s great to host your own loop, it’s recommended that you try to participate in an Instagram loop giveaway first, before hosting your own. The reason being that there’s a lot of effort and coordination necessary to make the loop work.
You can find loop giveaways by searching for #loopgiveaways on Instagram. Accounts that have previously hosted a loop are most likely going to be hosting one again in the future, so connect with these accounts.
But what if you want to start hosting an Instagram loop (with no prior experience)? No worries! In this article, we’ll tell you everything that you need to know.
Step 1: Choose a Theme for the Giveaway
The first thing that you need to do is to choose a theme. A theme can be a type of product, like beauty products. It can be a niche or a business type like baby products, bakery businesses or décor shops.
Let’s say you’re selling skincare products. Your theme would revolve around skincare and beauty, not food or furniture. The reason being that food and furniture have no connection with your brand, so it wouldn’t make sense.
In short, the theme that you choose should be relevant to your brand.
Step 2: Find Accounts to Invite to the Instagram Loop Giveaway
Next, is to find accounts that would participate in the loop.
There’s no rule regarding the number of accounts that you should invite. We’ve seen loops with only 4 accounts. We’ve also seen loops as big as 50! There’s no specific range or number that you should stick to.
But how do you choose who to invite?
Choose Accounts in …read more
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