With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Globally, digital marketing spend is estimated to approach $100 billion. If you’re looking to work in an industry that continues to grow and provide numerous opportunities, digital marketing may be the perfect career path for you.
What is a digital marketer?
Digital marketing uses many traditional forms of classic marketing and sales techniques, but is coupled with technology for a more modern approach. Depending on your interests and goals, you can train as a digital marketer who is well-rounded in all types of online advertising and marketing, or you can choose to focus on one specific area.
Why should you become a digital marketer?
Even if you don’t have any experience working in digital marketing, this is an industry that offers tremendous opportunities for all skill levels with the right training. It is a fast-paced field that is constantly evolving and as such, new roles that need to be filled pop up quite often. If you’re creative, interested in data, curious about how the consumer mind works, can work well independently and as part of a team, and you’re eager to learn, consider taking the next step toward becoming a professional digital marketer.
great advantage of training to become a digital marketer? Although training is
often necessary for those new to the field, and a huge plus for those who have
some experience, obtaining a four-year degree is often unnecessary. If you’re
looking to train in a field that doesn’t require a significant upfront
investment, digital marketing may be just what you’re looking for.
The demand for digital marketers is high
Burning Glass Technologies reports that for every four out of 10 marketing job ads, digital marketing knowledge is required. They also report that:
- Multi-channel marketing and mobile marketing offer some of the higher salaries.
- Digital marketing positions take approximately 16 percent longer to fill when compared to other roles.
- Marketing positions that call for digital marketing skills typically offer almost $7,000 more annually.
How to become a digital marketer?
The first step to becoming a digital marketer is to enroll in a training program that offers the skills needed to succeed in this field. It can also be helpful to know if there’s a specific area of …read more
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