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For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most out of the upcoming shopping season.
Consider the following statistics about the state of the holiday shopping season in previous years:
- According to eMarketer, ecommerce accounted for a record 10.6% of total retail sales in the U.S. during the 2016 holiday season.
- According to Fundivo, 40% of people started their holiday shopping before the month of November.
- According to Fortune, in 2016, 108.5 million Americans shopped online over the Black Friday / Cyber Monday weekend, compared to the 99.1 million who hit stores.
- According to Adobe, online shopping in 2016 not only eclipsed the $5 billion mark for Thanksgiving and Black Friday, but rose 17.3% to $7.23 billion.
In ecommerce, you can’t afford to be apathetic about the holiday shopping season. The opportunity and potential ROI is just too big to ignore or miss out on.
If you’re looking for actionable ways to boost word-of-mouth and sales for your ecommerce business as you head into what could be your biggest months of the year, start with these 8 tips:
Tip #1: Delight Your Best Customers
If you want to get more people talking about you over the next few months, one of the best things you can do is mobilize the people who love you the most: your happy customers.
I’ve talked about customer delight a few times on this blog before, and if you haven’t taken the time to look into it or take advantage of it, now is the time. Customer delight can mean a lot of different things for a lot of different companies, but here’s how I’ve defined it in the past:
Customer delight simply means to create outstanding experiences for people in an effort to create and nurture lasting relationships. It’s a way of thinking that goes beyond customer service. Delighting customers usually happens through the use of gifts, rewards, communication, and with the help of your team.
So how can you take advantage of customer delight during this time of year in order to drive more word-of-mouth for your business?
The idea is relatively simple: look into your data and identify the people who have purchased most often from you over the past few months, the ones who have spent the most money, and the ones who have taken the time to leave verified customer reviews on your website about your products. Once you have your list in hand, narrow it down to 15-20 people. Then surprise those people by sending them one of your products for free. It could be a product they’ve purchased in the past that you know they’ll want again, or it could be a related product that you know …read more
Read more here:: B2CMarketingInsider