You don’t need to have a completed website before you can start to build leads for your business. In fact, you can leverage your upcoming website launch to generate a buzz and create leads.
Starting your marketing activities before your launch is game-changing for two simple reasons:
- You’re not wasting time and opportunities
- Early lead generation activities will make your launch successful
Building your leads is vital for your business’s success since they form the pool from which you can draw in paying customers. You need to build a list of people who have opted-in for business communication so that you can target them with email marketing.
Even today, email marketing remains the most powerful digital marketing tool for conversions. Let’s look at ways you can build an email list and get leads before launching your website.
Leverage Social Media Tools
Social media platforms are where you can reach out to people while your website is under construction.
There are over 1.5 billion social media users today. Your audience is active on social media every day, giving you the chance to reach out to them. You have the opportunity for you to use social media tools to engage with them and build your lead-base.
Try social listening and sentiment analysis as helpful ways to build leads from social media.
Social listening is about keeping your ear to the ground to understand what’s happening and what’s in the news. Content and information are constantly changing and updating online. Use a social media management tool to track what people are saying about your business and the industry.
You’ll get helpful information about people who could become future leads. You can reach out to them with a personalized offer and information that builds a relationship. You can also understand how to create content that’s more effective in driving leads.
Create giveaway contests
A giveaway contest is a key way to build a positive rapport with your audience and to bump up your lead numbers.
Giveaways create emotions such as interest and excitement because people stand the chance to get something for free. You can make people feel rewarded for interacting with you. Giveaways are also a powerful way to get engagement on social media and boost your brand image.
Use giveaways to get leads by asking users to submit their emails to participate. You can send them information about the giveaway and use marketing communication to convert them into customers.
Creating a giveaway is easy with a helpful plugin if you have a WordPress site. You’ll be able to create a surge in leads over a short period of time and create a buzz around your launch.
Use a Coming Soon page
You can use your website to get leads even if it’s not finished. Set up a ‘Coming Soon’ page, a type of landing page, to stand in for your unfinished website.
Read more here:: B2CMarketingInsider