By Andrew Foot
It’s always heartening to see those numbers of followers, subscribers or likes rise steadily on social media. There’s nothing nicer than being loved.
Except there is. Turning Instagram followers into customers is the most direct way you can use the platform to grow your sales revenues. As an online retailer, if you have a social media strategy, you should have an Instagram eCommerce strategy. Selling on Instagram doesn’t require a special set of skills or even tools, just an understanding of how to get customers on Instagram, and then encourage them to buy. Read on for our quick and easy guide on how to sell products on Instagram.
Why sell on Instagram?
Perhaps it’s easier to list why not. Instagram is one of the fastest-growing social platforms worldwide, enjoying growing engagement from both businesses and consumers. It has also been around the block enough to be able to show real, tangible evidence of how getting customers on Instagram and turning followers into customers is a really sold eCommerce strategy.
Just the headline figures show Instagram’s eCommerce potential. Sixty per cent of people say they discover new products on Instagram and more than 200 million Instagrammers visit at least one business profile every day. A third of the most viewed stories on Instagram come from businesses and if that isn’t enough to convince you, there are more than 25 million business profiles and more than two million advertisers worldwide on the platform. If you’re not there, your competitors almost certainly are.
Instagram is a huge marketplace for online sellers – over 200 million people view at least one business profile every day.
How to get started selling on Instagram
In many cases, getting started selling on Instagram is as simple as converting your existing profile into a business one. It’s just a question of clicking ‘Switch to Business Profile’ in Settings. This will add a call to action button that you can use to direct people to your website or call centre. You can also connect to an existing Facebook business page and start advertising on Instagram.
Instagram will integrate with many mainstream eCommerce platforms. Shopify lets you sell on Instagram simply by adding the channel via your Shopify dashboard, although you also must already have a Facebook business page and products in your Facebook catalog.
Linking Instagram to your Shopify account allows you to use Instagram Galleries, adding some user-generated images that boosts your brand’s trustworthiness and credibility. It helps you add Instagram Follow buttons and can add a tracking pixel to run re targeting campaigns via Instagram, targeting the most interested potential customers, and lets you create Shoppable Posts so customers just click and buy.
What is a Shoppable Post on Instagram?
Put simply, shoppable posts are links to product pages on your website that allow customers to get directly to the product they want and either check out or continue shopping.
It’s a quick way to drive web traffic and increase conversions, while being really easy for customers to use. They just hover over an image and …read more
Read more here:: B2CMarketingInsider