By Ana Gotter
Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominating their screen and their interest. And, even better, the content is interactive and engaging to keep them looped in.
You can, in fact, accomplish this. Instagram Stories is the most commonly known one (especially with their new polling stickers), but Facebook Canvas is another full-screen experience that will keep users interested with a combination of videos, images, and CTA buttons to click through.
In this post, we’re going to take a look at how you can use the fullscreen canvas experience to your benefit, including how to create Facebook Canvases that will appeal to your target audience.
What Are Facebook Canvases?
Facebook Canvases are full-screen, interactive mobile experiences designed to not only grab a user’s attention, but to keep it. When used in ad campaigns, you’ll see a photo or video with a “Learn More” or “Tap to See More” CTA below it similar to Facebook’s new Collection Ad format.
When clicked, the ads open up to a full-screen, immersive experience, which should contain a number of different videos and images (including image carousels) for users to scroll through. These canvases can also contain CTAs meant to drive users to your site or take other actions as users scroll down and across. Check out this example for how it looks from the user’s perspective (but only after turning your volume down first if needed!).
What Are Facebook Canvases Best Used For?
Facebook Canvases are fascinating on the user’s end, but they’re only likely to be effective in helping you accomplish your marketing goals if you know how to best use them.
Facebook Canvas Ads are best suited for the following two goals:
- Brand Awareness. Because you have a user’s full attention and they want to see what else you’ve packed into your Canvas, these make great brand awareness tools. Make sure you include enough video and text to get your point across, and you can use the CTAs to take users to your Page or your site.
- Conversions. Whether you’re looking to get more leads to sign up for your newsletter or to have customers make a purchase, Canvases give you an enormous amount of space to promote your brand and product efficiently. Place those CTAs on every screen, encourage usering to take whatever action you’re optimizing for so that they click the second they’re ready.
How to Create Facebook Canvases
Facebook Canvases can be a little time consuming to make just because there’s so many options. Aside from that, they’re very simple to make.
To get started, head to your Page, then click on “Publishing tools” in the main navigation bar. You’ll see “Canvas” listed at the very bottom of the left hand menu.
When you start creating your Canvas, you’ll have the option to start from scratch or to use a pre-made …read more
Read more here:: B2CMarketingInsider