By Kevin George
Much of the marketing effort involves encouraging prospects to read emails and click-through the CTA. The emphasis on electronic communication is partly because outbound marketing approach like cold calling is getting less effective. However, people are swamped everyday by an onslaught of unsolicited and unwanted emails. As a result, many marketing emails are deleted by the recipient without even being read. What a waste of all the hard work. To avoid this, it becomes imperative to escape the doldrums of drab emails and create professional-looking email templates that would be more persuasive for the reader.
In order to make things easy for you, we shall share some useful tips that would help you create professional email templates.
1. Define your brand through the email
Your subscribers are likely to brush off the emails that do not have any sender details. Therefore, you must include your brand logo and other elements unique to your brand in every email that you send.
Take a look at the email examples by Udemy. They have included their logo at the top left of the email and the links to “My Courses” and “Featured” at the right.
2. Place the calls-to-action at the top of the email
Your subscribers are busy people and to make sure that they take action, you must strategically place your call-to-action in such a way that it draws their attention. It is recommended that you place the call-to-action in the first fold so that it saves the effort to scroll through the email.
Here’s an example by Smartsheet in which they have placed the CTA right at the top to garner maximum attention and get people to watch the video/s.
3. Use web-safe fonts in your emails
Your email fonts should be compatible with the diverse email clients and types of devices. Hence, it is a good idea to use web-safe fonts like Arial, Times New Roman, Verdana, and Georgia as they are supported by most of the operating systems and devices. Web fonts, on the other hand, are supported only by email clients such as Apple Mail, iOS Mail, Google Android, Samsung Mail (Android 8.0), Outlook for Mac and Outlook App. So, the safest bet is to avoid using fancy fonts as far as possible.
4. Arrange the text towards the right of the images
According to researches, your readers are more attracted to pictures rather than text. Considering this fact, you should place the image on the left so that readers see it first. After they have checked the image, they can proceed to read the supporting text.
SHEfinds taps on this psychology pretty well and includes text to the right of the images.
5. Do not add images in the background
Whenever you are designing a professional email, avoid adding any background images like photos, geometric patterns, or any such visual elements. Try to keep the email simple and sophisticated. Have a plain background devoid of any distractions.
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