By Syed Balkhi
You may receive thousands of visitors to your website every day, but not all of them convert into leads and sales. Most of your traffic will leave your website without taking any action.
What if there’s a way to reach those visitors who have already left your website without buying anything or subscribing to your email list? What if you get a second chance to get in touch with those visitors and make a sale?
This is where remarketing comes to help. With an effective remarketing ad campaign you can reach those visitors who abandon your website to make an offer they can’t refuse.
How does remarketing work? Which platforms should you use? Where do you begin? Let’s find some answers to these questions.
What Is Remarketing?
Remarketing is a process where you create campaigns to reach the visitors who haven’t engaged with your website. Whether it’s a visitor who leaves your website without clicking on the CTA (Call To Action) or a lead who weren’t ready to spend money on your product, you can reach those people once again by following up with a remarketing ad.
Simply put, the remarketing process begins by tagging your website visitors. This is done by placing a cookie on the user’s device. Which allows you to create remarketing ads using platforms like Google AdWords and Facebook Ads to target these users on other websites they visit. You can also use remarketing ads to target users who already visited similar websites to yours.
Is it effective? According to a survey, it can actually boost ad response rates by up to 4,000%.
For example, if you’ve ever come across an ad for a dog food product on a website a few hours after you search for dogs on Google, then you’ve probably seen a remarketing ad in action before.
There are several ways you can create remarketing ads for achieving different goals. For example, the remarketing ads you create with Google AdWords and Facebook Ads may bring you different results. Let’s find out how they work.
Creating Remarketing Ads With AdWords
When creating a Google AdWords campaign, you can choose to create a remarketing ad with AdWords by simply selecting “Interests and Remarketing” under the “How to target your ads” section and choosing Remarketing Lists in the “Select a category” drop-down menu. Then you can connect your website Analytics to create a remarketing ad based on the visitor data.
Tips For Better Conversions
A great strategy for using AdWords to effectively retarget your users is to create different remarketing ads for different categories and terms to reach specific visitors. For example, if you operate an online store that sells phones, you can create one ad to target users who viewed Android …read more
Read more here:: B2CMarketingInsider