By Ashley Hill
You’ve already done the hard work: You built a stellar landing page with a killer call-to-action, your blog entries are informative, enticing, and even fun to read, and your marketing to bring new leads to see these things are working, and you’ve got new subscribers. So what’s the next step? Creating an onboarding drip campaign.
You’ve won over new subscribers already – they’re hungry for more information, and they are looking to you to be the authority. Subscribers even expect it: 74.4% of consumers expect at least one welcome email when they subscribe.
So once they sign up, why not take this opportunity to introduce yourself, get acquainted, and reaffirm your subscribers’ choice: They did the right thing by signing up. Now is your chance to turn subscribers into clients.
Does this seem like a heavy load to bear? It doesn’t have to be. It’s important to reach out to new subscribers with a welcome series to continue building your relationship with them. While this should be a thoughtful process, it doesn’t have to be a difficult one.
Why You Need a Series of Emails
So why should you build a series of emails? Why not just one, perfectly-crafted welcome email and leave it at that. Here’s some food for thought:
Sending a series of welcome emails yields a 51% higher revenue than a single welcome email.
Do I have your attention yet?
Even if your new subscribers have done a little research on your website, they are still getting to know who you are as a brand. Just like with any relationship, it takes a while for you to get to know each other. Your subscribers learn what to expect from your brand through your email series because they learn consistency.
And when your subscribers build a stronger relationship with your company? They’re more likely to become customers.
In general, sending welcome emails increases long-term brand engagement by 33%. But a welcome series keeps your brand at the forefront of your subscribers’ minds for a longer period of time. With multiple welcome emails, you are consistently there to be the solution to the problems your subscribers have.
Crafting Your Email Series
When it comes to the actual writing of your welcome series, what should each email look like? Every email should be unique from the others so they don’t turn into radio static. Additionally, each email should offer a different value or piece of information for your subscribers.
So what should be in each email? Here’s a general guideline for your email series. Of course, you can adjust these emails to better fit your brand. But at the core of each email, you should think about how your company can solve your customer’s problem.
Let’s take a look:
Email #1 – Welcome
This is the place to include all the metaphorical streamers and balloons to make your subscribers feel welcome – and glad that they signed up for your emails. This email should be sent out as soon as your subscribers sign up. This assures your subscribers that they’ve successfully signed up …read more
Read more here:: B2CMarketingInsider