“You’ve got mail.”
At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox.
That’s because capturing emails is an important tactic marketers use to gather leads. To do so, you’ve probably created a lead magnet or content offer.
It’s a tale as old as time for those in online marketing. And that’s because it works.
By the end of 2020, the number of email users will grow to be 3 billion worldwide. Additionally, email has an average ROI of $38 for every $1 spent.
The fact is, email marketing is still an effective channel in digital marketing.
So, how do you capture emails? One tactic is a squeeze page.
Below, let’s review what a squeeze page is, some examples, and how to build one.
While squeeze pages are a type of landing page, it’s important to note that not all landing pages are a squeeze page.
Some landing pages have multiple conversion goals, such as offering a free trial. On the other hand, the only goal of a squeeze page is to get an email address.
After a user has entered their email address on your squeeze page, you should:
- Deliver your content offer immediately.
- Show users a thank you page that answers any questions and lets them know what the next steps are.
- Send an automated message reminding users why they gave you their email address. Something that says thank you, gives users the content offer and lets them know what types of emails to expect from you and how often.
- Follow up with a drip-email campaign that will move them down the funnel and closer to a purchase.
So, what should a squeeze page look like? Usually, squeeze pages are short-form landing pages with only a small amount of text to persuade users to enter their email address.
But, how can you create a squeeze page that will generate leads? Here are a few tips:
1. Include one CTA: There should only be one CTA on a squeeze page: to enter an email address. Your CTA button should clearly state the action and end result for the user. For example, “Claim My Spot” is actionable and lets the user know that they’ll be signed up for a course or webinar.
2. Write crisp, compelling copy: The supporting text should be concise and interesting. It should be easy to read and provide important information that makes users want to enter their email address.
3. Implement social proof: You might consider including one or two short testimonials below your form fields. People like to see that your content offer has helped others before.
4. Add excellent graphics: The imagery on your squeeze page should be clean and captivating.
5. Produce an enticing content offer: Your content offer should have high-value for your audience. It can be something like an email course, templates, a webinar, or an e-book.
Creating a …read more
Read more here:: hubspot