By Moss Clement
How can you improve the conversion rate optimization strategy of your website?
When website users and visitors land on your site and leave without interacting with your content, they cost you money. And at the same time, they are negatively impacting your Google rankings because not engaging with your site content is increasing your bounce rates.
In other words, several digital marketers have noticed that a flow of massive web traffic does not always convert, or translate to conversions. The reason being that several website owners are not taking advantage of website conversion optimization. They fail to acknowledge or recognize the values of conversion rate optimization.
Hence, the question;
Why Is Conversion Rate Optimization So Important?
Website conversion optimization is useful because it lets you profit from web traffic you already have. In simpler terms, with conversion optimization, you:
- Generate new leads
- Convert website visitors and users
- Increase sales, and
- Generate more revenue.
All these for free without advertising cost because you are using the traffic you already have. Hence, you can see that CRO cuts down customer acquisition cost (CAC) and improve return on investment (ROI).
What are the Major Components of Conversion Rate Optimization?
There are several critical elements of a sustainable conversion, which include, but not limited to, the following:
- Conversion path
- Lead quality
- Useful content
- A/B Testing
However, we will discuss only the top three components:
As the name denotes, a call-to-action moves users to take the desired action. Thus, placing a CTA button in your conversion patterns is a fantastic way to convert website visitors into leads and paying customers.
In other words, when web visitors and users click your CTA, it directs and guides them towards conversion on your landing page.
2: Conversion Path
The conversion path (CP) and call-to-action are like peanut butter and banana; they work hand-in-hand. Why is that so? It is because the CP is the progressive steps that web users will take after clicking a CTA to complete your ultimate goal of conversion.
With a solid CTA, you already know the action you want visitors to take on your website. Hence, a conversion path comes in handy because you will use it to guide users to your CTA. It is made up of the following four components:
- Highly useful content offer
- Landing page. Please, read this post to find the best examples of incredible landing pages.
- A thank you page.
Here is how it works;
To convert website visitors into leads, the visitor sees highly useful content offer, clicks your call-to-action button to gain access to the content offer. Next, he is directed to your landing page. When on the landing page form, he provides the information required to access the content offer.
Source image: The It Marketing Agency
After filling and submitting the form, he is directed to a “thank you page” where he receives the offer. That is the complete process of a conversion path.
3: A/B Testing
A/B testing is a vital element of conversion rate optimization because it gets rid of the guesswork and allows you to make better data-driven decisions. …read more
Read more here:: B2CMarketingInsider