Believe it or not, yes, hashtags are still popular.
Many, many people don’t understand the use of hashtags and have, therefore, stopped using them.
Don’t be fooled though. There are still plenty of people and businesses who rely on hashtags to find solutions to their needs, whether it’s looking for a social media manager, a new restaurant in your area, or a graduation photographer.
Why are hashtags important to my Instagram strategy?
Hashtags are still one of the best ways to increase visibility and improve engagement on Instagram.
Whether you’re using pre-existing hashtags or creating new hashtags specifically for your brand, you’ll be able to reach more accounts when you use them.
There are still many users who search for or follow hashtags every day. It might be an industry keyword they like to follow for new trends, or maybe they’re searching hashtags related to a timely event that day.
Visibility is required to be successful on Instagram.
After all, if no one is seeing your posts, there’s not really a point to being
on the platform. Hashtags are a great way to appear in the searches of people
who don’t currently follow you, but who likely would be a great fit.
Hashtags can help drive engagement, especially when you ask your audience to use your own branded hashtags. Whether you’re running a contest or looking to gather user-generated content, asking your followers to tag their posts with a specific hashtag (and tag your account, of course) can increase engagement with your brand. This also helps you increase visibility, because your followers are promoting you to their connections.
How to find the best Instagram hashtags
Researching the best Instagram hashtags can easily lead you down a rabbit hole if you’re not careful. One of the best ways to save time and keep your focus is to use a high-quality hashtag generator.
Kicksta’s hashtag generator is easy-to-use and provides related hashtags to the one you enter. You can search based on, top hashtags, best match hashtags, or random hashtags. From there, you can choose those that best match your brand and save them to different hashtag groups.
If you don’t want to use a generator, you can also search through Instagram yourself. Start by looking at your competitors or leaders in your industry to see what hashtags they’re using. From there you can select one of those hashtags and see what posts appear. Look at those posts and see if another hashtag catches your eye. You can repeat this process with accounts outside of your industry too if you think their hashtags might be relevant to you.
Types of hashtags to research and use
There are many different types of hashtags that brands and accounts use on their various posts. …read more
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