One of the most important strategies for marketers is lead generation. It’s how you attract and retain users so they go from website visitors to loyal, paying customers. However, it’s not as simple as that. You need to convince users that your email list is worth joining before they’ll consider it.
A simple way to generate leads is by providing an optimized contact form on your website. Have you ever had the intention to opt into a site’s form only for the experience to be less than pleasant? Too many marketers and business owners underestimate the power of a clean, simple contact form and how much it helps drive conversions.
If you want to generate more leads with your contact form, here are four ways to get started.
1. Build trust
Before users hand over their information, they first need to know that your business is one they trust. Consumers today care less about the hype behind a brand and more about how they treat them. According to a recent study, 84 percent of customers say being treated like a person, not a number, is crucial to winning their business. Businesses who prioritize the customer and make them feel special are likelier to generate sales and drive conversions.
You can take small steps using your contact form to show website visitors you’re there to offer them value and solve their pain points. Only ask for the information you need rather than the information you want. A brand new visitor does not need to give you their home address and phone number, which may throw them off and cause them to abandon your website.
Tell users why you’re collecting their information, which is likely going to be their email address. Is it to send them promotional content? Do you want them to sign up for your newsletter? Are you offering them a lead magnet? Whatever it is, be clear about what you’re going to do with their information once you have it.
2. Choose the right tools
Before you begin creating your form, it’s important you choose the best contact form plugin for you. When picking a plugin, consider your coding skills and how many features you need. You can choose one that comes equipped with templates that make it easy to create forms. Or, if you want to customize yours, you can select a plugin that lets you insert your own code.
For users unfamiliar with code, WPForms is a drag-and-drop form builder that’s user-friendly and simple to navigate. It comes with premade templates and several add-on features in case you need a little something extra.
3. Minimize form fields
If your website is going to generate leads through its contact form, it first needs to provide a smooth user experience. Without it, you’ll see more users bouncing away from your website. No one wants to deal with a form that’s difficult to navigate and doesn’t cater to the UX. You need to make the process of collecting user information as simple as …read more
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