By Garry Grant
When most people think of image SEO, they’re only thinking about the alt tags. While those are important to SEO and accessibility, there’s much more work to do for image optimization to help you get more traffic. Here’s what you should be doing in addition to those alt tags.
Name Your Images Appropriately
Google says, “the file name can give Google clues about the subject matter of the image. For example, my-new-black-kitten.jpg is better than IMG00023.JPG.”
While Google’s Machine learning can do a lot to identify what’s in a photo, objects that look similar – say a block of butter compared to a block of cheese – can still trip it up. That’s why you should again be using descriptive names for your image files.
Use Descriptive Alt Text and Captions
The alt text describes an image and is what browsers show when someone uses a screen reader. It’s critical to have alt text for all your images not just for SEO, but also for 508 compliance.
Google’s official guidelines demonstrate what a reasonable alt tag looks like. Here’s what they say about writing them:
“Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image. […] When choosing alt text, focus on creating useful, information‐rich content that uses keywords appropriately and is in the context of the content of the page. Avoid filling alt attributes with keywords (keyword stuffing) as it results in negative user experience and may cause your site to be seen as spam.”
Pay Attention to File Type
The majority of images you see online are one of three file types: JPG (JPEG), GIF, and PNG. Each uses a different compression method, meaning the file sizes between them can vary drastically. That’s important because images are often the most significant part of your page’s overall size, which makes pages slow to load.
Page load time is one of the critical ranking factors for both desktop and mobile. You must choose the most appropriate file type for each image – the one that offers the best compression with the least impact on photo quality.
Take a look at the image below to see a comparison of the same image in the three main formats – in a 640×246 size. A larger image size would result in even larger file size.
JPG is the clear winner here, but that doesn’t mean it’s always the best choice. PNG is better for images that are screenshots, illustrations, anything with text, while JPG is the best for photographs, and GIF is best for moving images.
Compress Your Images
Now that you know how to choose the right file type for your images, it’s time to get their file sizes down a bit more, using an image compression tool. There are several to choose from, including TinyJPG/TinyPNG, Compressor.io, and CompressJPEG/CompressPNG.
We used Compressor.io to compress the same images as in the collage above since it also supports GIF …read more
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