By Garry Grant
The Facebook advertising platform is robust and can be confusing to the newcomer. If your having trouble with an advertising campaign, there are a number of things that can be wrong whether it is failing to deliver the results expected or even not delivering at all. With that said, let’s take a look at what could be wrong. We’ll go through the most obvious reasons first and then delve into more complex topics that could be causing your ad to underperform.
- Your ad has been disapproved: this is one of the most common reasons for an ad not to be delivered. If your ad has not been approved, it will say, and there are a few things to look at to fix it. First, you’ll want to go over the Facebook advertising guidelines. If your ad promotes anything illegal or even has grammar or punctuation issues, it will be rejected. Make sure not only your ad complies with the guidelines, but your landing page as well. You can either edit your ad or appeal the decision to get your ad running.
- The ad hasn’t been approved yet: another common reason for your ad to not be running is that it’s still in the approval process. If it is, again, it will say. Approval usually takes about 24 hours for them to review the ad. If you edit your ad before the approval process is over, you will have to wait up to 24 hours again.
- Low-quality ad: does your ad contain engagement bait, sensational language, or withhold information? If so, this may cause your ad not to be delivered.
- Ad budget reached: did you spend up to the limit of your budget? If so, Facebook will stop running your ad. Simply increase the budget to allow the ad to run more or wait until tomorrow if there is a daily budget set.
- Bid cap too low: did you set your bid cap too low? If so, Facebook won’t be able to deliver your ad because, for example, it may not be able to earn a click while keeping the number of impressions low enough to meet your bid cap. Simply edit your bid cap to resume your ads showing. If your ad was serving previously, it is possible that your CTR went down because people have already seen the ad and don’t want to click on it. Check out what your historical CTR is and see if you need to make adjustments to the bid cap to get the ad running again.
- Optimization goal bid too low: did you set an optimization goal? If so, you may need to either raise the bid or try optimizing for clicks first. This will allow Facebook to get the data it needs to find an audience suitable for your ad’s conversion goal. When you set an optimization goal for a new ad, and there are no clicks, Facebook may think that the bid for the goal is too low for it to serve any ads, so your ad will …read more
Read more here:: B2CMarketingInsider