A Twitter chat, or TweetChat, is a virtual meeting or gathering of people on Twitter to discuss a common topic.
Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it’s a great inbound marketing tactic for your social media strategy.
For B2B companies, hosting TweetChats are an amazing way to get a better understanding of your fans, customers, and leads while also allowing you to grow your Twitter reach. But hosting a TweetChat also requires some thorough planning in order to be successful.
Below are eight steps you can take to plan a TweetChat for your business and ensure it’s a success.
How to Host a Twitter Chat
1. Monitor other chats and fill a void.
Before you even think about starting your own TweetChat, it’s important to take note of how other groups are conducting their chats. How do they interact with their followers? What are they discussing, and what types of questions are they asking? Monitoring other TweetChats will also allow you to refine your choice of topic for your own chat.
Try to identify a topic in your industry that is getting talked about a lot but hasn’t been represented yet in a formalized TweetChat. This is a great way to choose an appealing topic that generates interest from your target audience.
Once you’ve done this, attend a few Twitter chats that interest you and learn from what worked and what didn’t.
2. Determine your topic and make it the theme of your chat(s).
You may either decide that you want to run a one-time Twitter chat or that you’d like to host one every week. Either way, it’s important to have a common theme to guide your chat.
For example, FedEx’s TweetChats are always about some issue related to small business trends and issues. They stay core to their focus throughout the chat and don’t segue to other issues that don’t relate to their core theme. Make sure that when you pick your topic, you stick with it throughout the chat. This keeps things focused and organized.
3. Choose your hashtag.
Now that you have your TweetChat topic/theme figured out, the next step is to pick a hashtag so people can follow your chat. You may want to use your corporate name in the chat, but it’s more important to make sure that the hashtag reflects what the chat is about.
People want to get a sense of what they’ll be participating in — be straightforward with them. And if you’re hosting a weekly chat based on a particular theme, consider making the hashtag more general so it can be used for future chats. For example,
4. Pick a date and time.
It’s important for you to choose the timing for your …read more
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