By Britt Armour
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More companies are beginning to see the value of incorporating mobile app development in their overall branding strategy. Why? Because a mobile touchpoint has the power to enhance the user experience (UX), providing many benefits such as strengthening company reputation with positive brand interactions, improving customer satisfaction, as well as increasing sales and conversion rates.
With the number of smartphone users currently exceeding 2.5 billion worldwide, mobile UX is an essential part of product development. One major weakness companies currently face their inability to identify and solve their users’ pain points. This article will specifically outline how to define user pain points during product discovery, so you can build a mobile app which resonates with your users.
Who is Your Target Audience?
Every decision made during product development should revolve around your users’ needs and motivations. Once you have identified the audience segment (who you want to target), you need to identify their pain points. It’s important to remember when developing a product or service to tailor it to meet the needs of a particular set of users, rather than a generic group.
Once you’ve determined your audience segment, you need to examine those users in greater detail. Do you understand why your customers will buy into your product or service?
Users are often searching for a solution that will solve a pain they’re experiencing in their life, whether that’s a flawed mobile checkout or an inconvenient personal banking experience. Pain points motivate users to find a solution that will solve this pain. Identifying your customers’ pain points is the most important step during Product Discovery. Otherwise, you’ll end up wasting a lot of time and money building a product that no one wants or needs.
Establishing a seamless UX begins with a solid foundation of research and strategy. First, source information that will help you better understand your users’ needs and their overall goals for using your product before asking them directly. In many cases, users’ can’t articulate their needs or may be unaware of them altogether. Your research will help identify pain points and frustrations the user is currently experiencing or will experience in the future.
The following techniques provide many added benefits that will establish user-centric app development.
1. Ask the Experts
It’s important to begin your research by asking business experts and analysts for their insight. To understand your users’ true needs, you need to learn what has been done and what hasn’t worked in the past.
2. Examine Products That Already Exist
Many products, if not all, have areas for improvement. Look up reviews, feedback, forums and any information that can help you address key issues for your set of users. Analyze where your competition is going with their products and find solutions they don’t offer. For example, as mobile devices get larger, the user-centered mobile design must adjust to being physio-friendly. Look at other products for fundamental issues like lack of customer service options, navigation or quality problems.
3. Go Directly to the Source
Some common research methods include surveys, …read more
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