Let me ask you a question. What inspires you? What gets you excited? What gets you uplifted? What gets you energized? Sometimes these are tough questions, but I do this thing every single day. In the morning, I do a quote of the day. At the end of the day, I do a caption contest. Today we’re going to talk about the quote of the day. These are inspirational quotes that I post. These are usually from famous people like Thomas Edison or Helen Keller or Zig Ziglar. They tend to be things that are uplifting, that give you hope, that give you positive energy to move into your day with and hopefully carry on throughout the day.
That quote of the day is usually triggered by an emotion in me, something that maybe I need that I want to share with somebody else. That’s my first point of today’s topic, and the title of it is How do You Inspire Your Customers to Buy From You?
You Are Your Best Customer
Now, you are your own perfect avatar. What’s an avatar? An avatar is basically an example of who you are, your perfect customer. A lot of the time, the emotion and the things that drive you are exactly what drives your customers. So a lot of the time, if you look at yourself, you can figure out exactly who your perfect customers are.
So, what drives you? Think of it this way: What are your values? What do you value the most? One of my values is that I love seeing other people succeed. And I want to succeed. I want to be very successful. So when I can help others succeed, that helps me become successful. So you might say I’m living vicariously through my clients’ success.
Now let’s take this down another road. Maybe you’re into sports. Obviously you get so excited when you’re rooting for the winning team, right? And you hate it when your team loses. But what about when your team comes from behind to win at the last second? That last second shot, that last second goal, that field goal, that touchdown, whatever it is. Man, the amount of elation you feel is just wow, right? And think about it — if your team’s the underdog and they beat the guy that’s supposed to win, it’s even more so.
Or what about somebody who’s overcome the odds? Maybe it’s not in sports, maybe it’s in life; maybe somebody who’s handicapped or has a challenge. Does that kind of stuff inspire you? I know it inspires me.
The word inspiration has one of two meanings. The first is that it is the action or power of moving the intellect or emotions. So you’re actually changing somebody’s emotional feeling about something. The other one is the act of influencing or suggesting opinions. So you can inspire somebody by doing something in suggesting something.
When we’re trying to inspire customers, we’re trying to get them …read more
Read more here:: B2CMarketingInsider