According to Sensor Tower, Telegram has over 365 million users across the world. Considering competition companies are struggling with the most popular networks such as Facebook or Instagram, this messenger can be an excellent opportunity to add it to your marketing mix and capitalize on it.
The Telegram “Channel” feature is similar to the Facebook page. Anyone can search for your channel in the messenger and join it, and there is no limit to the maximum members. The most popular channels have a few million users, most of them are Indian (real proof that it’s going to be the most populous nation very soon!) and Russian (Telegram’s founder is from Russia and that’s where it all started).
You can use all the different media formats such as video, gif, photo etc and your message gets delivered to all your channel subscribers (unlike on Facebook where you have to promote every post to reach your users). Telegram has no official ads and no newsfeed — you join the channel and follow their news, so there is no competition for users. You can find the relevant channels on either Tgstat.com or by searching inside the app.
In terms of business, it started growing in the US because of the crypto community, when hungry founders were trying to raise funds for their ICO startups and drive users to their websites. Since then, many other entrepreneurs have started using Telegram to connect with their audiences.
Besides the obvious way of using Telegram as a content marketing channel to increase brand awareness, you can also sell your products there directly or take advantage of these tips:
1. Getting partners
If you run travel, cosmetics or other theme channels, you can ping any website related to category for getting partners. Website owners are always in hunger for traffic. So they will easily pay you a fee for your users. They can provide you the links of their content relevant to your subscribers, and you can post them. Normally, it would bring for both of you good benefits as you are always seeking for new content for your audience.
2. Posting affiliate links
This means promoting and selling a product of specific companies and earning a commission from every product you sell. It can be between a 5-10% fee from the price, so you can make thousands of dollars on a few dozen subscribers. You can work with different affiliate networks such as Amazon Affiliate, Travelpayouts, or Admitad.
Ilnar Khamidullin, One Dollar Trips (a channel that publishes hot tours in Russian, @onedollartrips), is making over a thousand dollars each month on affiliate marketing program with Travelpayouts affiliate network through its Telegram channel. According to Khamidullin, tours are the most lucrative niche in travel right now, as it brings a bigger commission than any other (compared to hotels or flight bookings).
He and his partner started the Telegram Channel in April 2017 with a budget of just $150, and over a year got 30K subscribers. The first sale came after they reached 10,000 …read more
Read more here:: B2CMarketingInsider