New companies can spend up to 20% of gross revenue on sales and marketing costs. For small businesses, that’s a huge chunk of cash that you probably don’t have available.
But almost all small business owners have access to a tiny little tool that makes marketing affordable and simple: smartphones.
Smartphones are the fastest way to communicate with a large audience all at once. Your customers already know how to use them and probably keep their phones with them at all times. This is a huge part of what makes them valuable tools.
Smartphones can also be used to cater to different learning styles, or the ways in which individuals best acquire and retain information. They’re versatile tools that can be used for marketing in three primary ways: text messages, voice broadcasts, and email blasts.
Get Personal With Text Message Marketing
Text marketing is not a new concept. Texting is so widespread that it only makes sense to use text messages to communicate with your audience. Text messages have a 98% open rate, which further supports their use as an incredibly accessible marketing technique.
In addition to being popular, mass text messages are also:
The versatility of text messages make them ideal for all kinds of marketing material. Texts can be used to share pictures, videos, links, and maps. They can provide your audience with coupon codes, product announcements, news specific to your business or their patronage, thank you messages, or even opportunities to provide feedback on your service or products.
The ability to gather feedback using text messages is particularly important. Successful marketing isn’t just one-way, but provides opportunities for you to build trust with customers as they see you respond to their concerns or questions.
Text messages make it easier than ever to gather feedback. Customers can request feedback forms via a shortcode, or you can request it via text messages that allow open-ended responses. Your response allows customers to know that you’re listening and that you care.
Go Big With Voice Broadcasts
Voice messages cater more to those who gain and retain auditory information, rather than visual. But the biggest benefit of voice messages is the voice itself. Voice broadcasts tend to express emotion and build personal connections better than text messages can.
Overall, voice calls are less versatile than texts. They can only provide auditory information, which is often best suited as a supplement to a full marketing plan. Another issue is that if the recipient answers the call, they have no way to save the information. The message itself can’t be accessed again if the recipient doesn’t write it down or let it go to voicemail.
However, voice calls can help gather feedback. Tools such as hotlines, phone polling, or the ability to talk to a live representative in real-time all speak to your audience’s desire to have a personal connection with your company and make their voice heard.
While individual phone calls are always appreciated and personal, voice broadcasts make it easy to speak with all of your customers simultaneously. It’s one of the few …read more
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