By Jeff Bullas
Is it too late?
Has the online business unicorn’s ship sailed and left you on the dock, stuck in the 9-to-5 grind and licking your wounds from the missed opportunity?
The proliferation of the internet has simplified the process of building a business so much so that many people believe their chances of success are diminishing.
The online space is saturated, isn’t it?
Yes, it’s true that as little as 15 years ago there was less competition and for those that were tech-savvy enough to start their own website, business growth could be rapid.
And a LOT of people have jumped on the bandwagon…. So in many niches, competition is fierce.
But the online business dream is far from over…
If there is one thing I’ve learned from my 15+ years of running an online business it’s that persistence trumps a new business idea every single time.
If you keep turning up, day after day, week after week, and month after month, then you put yourself in a position to succeed in any business landscape.
The problem that most aspiring online entrepreneurs face is that they dive head first into building a business model that was effective a decade ago, rather than what is working right now.
The goal posts are always moving in digital marketing and to be sustainably successful you need to adapt and change with the trends.
That’s why I’ve written this guide on how to start an online business in 2019. Because, for the most part, the information available out there is somewhat dated.
Starting an online business today is much different to it has ever been. In this article, we will discuss everything from growth tactics to software tools, business models, and beyond.
But before we get into it, let’s cover some of the basics and common questions about starting an online business…
Table of contents
What is an online business?
An online business refers to any type of business activity that happens in the digital space.
Everything from selling handmade jewelry on Etsy to developing a mobile app can qualify as an online business.
Why start an online business?
There are any number of reasons why you would start an online business, rather than a more traditional offline brick-and-mortar store or office-based business. Here are a few to consider:
- The setup costs and required capital to get started are significantly less – in some cases they are zero!
- You have the flexibility to work from anywhere in the world or the comfort of your home.
- An online business could serve as an extra income – a side hustle – or for those that need …read more
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