Have you ever faced a situation when you encounter a negative comment? Well, If you have then no need to panic because we all have gone through it at some point of life. This is the internet era and people now don’t hide anything they just get online and say whatever they feel like. It has both good and bad effects.
But as you are the business owner, negative feedback can feel like someone just punched hard right into your face. Now there are only two options left, you either ignore it and show as if nothing happened or you decide to face it and cure it. Both the options have different consequences, if you choose the prior one, you are literally going to ruin your image and if you’re ready to choose the later option, there are chances that you build a better relationship with your customers.
Customers are the key to any successful business and if you want to succeed as an entrepreneur, you need to make your customers your priority. In order to run a successful business, you need to touch the right chords by building a healthy relationship with your customers and for that; you need to add the personal effect. According to a study, 80% of the consumers are more likely to buy from the companies which provide a personalized experience.
If you take a corrective action for the negative reviews and show the human side of your business by trying to solve it, you win a customer’s trust and that is exactly how you move forward.
In this article, I will share about how to process and turn up the negative reviews into real marketing wins. I know, negative reviews don’t sound positive in any way but hey this is how you can add get some positive results. So, let’s get started!
1. Let Your Customers Speak
You can’t solve a problem unless you observe it. A negative review can help you and your business in many ways for example, when someone tells you that there is an issue with your product, you get a chance to repair it and that helps your brand improve itself and win the customer’s trust.
But before you do the fixing thing, you need to let your customers say or give a review. Don’t worry about how will it affect your image because even the perfect things have flaws. And once you value the customer’s reviews, you also value them. Let them speak and understand how can you fix things.
2. Make it Quick
Trust me, never ever let your customers wait. Once you have acknowledged the issue, it’s the exact time for you to show up. You can just hide behind something and behave like nothing happened because it is going to take your brand nowhere. Make a quick response and let them know that you care. Be it social media platforms or your own feedback page, just show up. Your customer might be in a bad mood at that moment but you know that …read more
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