“Lisa has recommended you!”
Awww, she has?!
When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block. I never know how to start or what to say — only that I like this person’s work and I want others to know it.
Unfortunately, simply writing “Lisa is the best!!!!” isn’t reflective of Lisa’s skills — plus it makes you look like a total goon.
Luckily, in the past few weeks I’ve written a couple of LinkedIn recommendations that I think turned out pretty well, and they reflected a pattern that’s easy to replicate in subsequent recommendations. I thought I’d share that pattern with others that suffer the same writer’s block.
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Here’s a quick little “template” you can use that makes for a LinkedIn recommendation that’s specific, honest, succinct, and helpful for the person you’re recommending.
1. Explain the nature of your professional relationship.
That sounds really serious, but it’s simply a helpful piece of context that acts as an “intro” for your recommendation. Whether it’s a coworker you’ve worked closely with for years, a manager, a direct report, a point of contact at an agency, or something else entirely, it sets the stage for the reader to learn why you’re writing this recommendation.
I’ve worked alongside Lisa for close to two years now.
2. Provide details of the position for which you’re recommending the person.
Are you recommending this person for their work in one position? Or are you writing about their work across multiple jobs they’ve held while you worked with them? Either way, a great next step is to explain some of the notable parts of their job(s). It may feel strange — kind of like you’re listing out their job description. But this is very helpful for anyone reading the recommendation, looking to get a feel for what precisely it is they did in their job.
Resist the urge to create a laundry list of their job duties. If they’ve really worn that many hats, I recommend contacting them to see if there’s a certain part of their role they’d like emphasized over others.
In those two years, I’ve seen her not only excel at the core elements of her job — like copywriting and copyediting — but also learn other tasks that extend well beyond the scope of her role, like email marketing, event planning, and even championing our company’s internal communications.
3. Explain how they’ve grown at the company.
If this person reports (or once reported) to you, this aspect of a LinkedIn recommendation can go a long way. Explaining how the person you’re recommending has grown — either in their role or from one role to another — can demonstrate an ability to adapt as the organization …read more
Read more here:: hubspot