There’s almost nothing more gratifying than the feeling you get when you accomplish a goal.
Whether you’re pressing “Publish” on a blog post or collecting initial analytics on a campaign months in the making, it’s undeniably satisfying to know you’ve successfully finished a task.
When you’re not chasing a clear goal, though, work can feel like a never-ending grind. Without goals, you’re setting yourself up to feel like the work you’re doing isn’t enough — or, worse, you position yourself to do work that doesn’t actually impact your company’s bottom line.
Making your goals SMART is an effective method for clarifying your motivations, setting a clear direction for you and your team members, and ensuring you’re able to celebrate the wins when they come along.
To help you write SMART goals, we’ve created a free template with all the tools needed to get you started. But first — what exactly is a SMART goal, and how does it differ from a regular goal?
What is a SMART goal?
The letters of SMART stand for:
The SMART acronym is a framework that will enable you to write goals that drive greater impact. Write goals with each of these aspects in mind, and you’ll be able to quantify how far you’ve come and how far you have left to go against your goal.
When you reach the milestone you articulated in your SMART goal, you’ll be able to celebrate knowing that you achieved something tangible and impactful.
To make the process of setting a SMART goal simple, we’ve created a free, downloadable SMART goal setting template. I’ll walk through the template as we discuss each aspect of a SMART goal, below.
I’d suggest downloading the template yourself to follow along throughout the rest of this blog post. Next, let’s dive into the importance of each aspect of the SMART acronym.
What does each aspect of the SMART acronym actually mean?
While we run through the definition behind each aspect of the SMART framework, we’ll apply the framework to a real-world example as we go. You can download the template to follow along (input your starting goal in cell F8) or simply write your starting goal on a piece of paper.
Let’s start with a basic, non-SMART goal as our example — “I want to get more fit.”
Goal setting is often associated with striving toward our highest aspirations — and actually reaching those aspirations can seem daunting. Specificity helps us determine the path between where we are, and where we want to be.
“Getting more fit” is ambiguous. There are innumerable ways to get more fit, and everyone has their own definition of fitness — for instance, are you looking to lose weight? Perform more push-ups? Cut a minute off your mile time?
When a goal isn’t specific, there is no way to tell whether the actions you’re taking are going …read more
Read more here:: hubspot