Two simple words that have the power to foster better relationships, and build communication.
As a business owner, you probably owe a lot of thanks — especially to your customers. It’s your customers that help you grow, improve, and achieve success.
Saying ‘Thank you’, to your customers for doing business with you, providing feedback, or for helping your business achieve milestones will let them know how much you value them.
Sending an email is one of the easiest ways to convey how thankful you are. An email also gives you the chance to build brand familiarity, share an added incentive, and keep the communication going.
But, the problem many business owners face is not knowing how to write a thank-you email.
Here’s a quick rundown on the different types of thank-you emails and how to approach them. By following these guidelines, you’ll know how to title a thank you email and write strong, compelling, heartfelt copy.
Structure of a thank-you email
Regardless of what you are grateful for, your email should address the following three questions:
1. What are you thanking your customers for?
The subject line, preheader text, and the headline of your email work together to answer this question.
The subject line and the preheader text are the first things your customer will see in their inbox. They need to be simple, catchy and be able to compel the customer to open the email. Keep the subject line to a maximum of 4-7 words. Use the preheader text to augment the subject line and elaborate on the contents of the email, in about 5-8 words.
The headline is like the title of your email once it has been opened. It should encapsulate the message of the email. Make the font size 22 point so that it stands out.
Subject line: Thank You for being Amazing!
Preheader text: Here’s a 20% discount coupon on our first birthday
Headline: We’re Turning One… Thank You!
2. Why is it meaningful or important to your organization?
The message body of your email must answer this question.
Keep the message body crisp, and to the point. Be genuine and authentic, while expressing your appreciation.
The message body should be a single paragraph with 4-5 lines or two small paragraphs with 2-3 lines. If you have a lot to cover, try using bullet points, or create different content blocks to highlight the essence of each.
Choose a tone that matches your brand personality and your audience — if you’re a brand that caters to millennials, you can use fun, informal language.
It’s our first birthday and we want to thank you for your continued support. We are glad that you chose us and we hope you keep coming back for more.
Enjoy a 20% discount on your total bill, to celebrate this occasion with us.
Let’s celebrate (and shop) together!
3. How do you want to continue your relationship going forward?
The call-to-action must encapsulate the answer to this question.
You can think of different ways to encourage further interaction between the brand and the customer. For example, you could share a discount …read more
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