How to Write Headlines that Will Help You Reach Introverts
Keep Your Promise
That’s not so difficult, is it? If you promise something with your headline, keep your word. Deliver what you’ve promised. So: no click-baity headlines for introverts. Instead, prove your point and show us what you mean.
Draw Us in
Don’t hit us over the head with your idea. Let us process all the parts of your proposition. Like most other things about introverts, we process more slowly, and perhaps more thoroughly, than others might. Luckily, we can take as much time as we need if we’re reading. By the way, here’s an article that you might like: Six Facts About Introverts and Social Media that Will Impress Your Friends.
Seriously. Don’t talk so much. We like some silence, and that can help us as much as anything. If you’re writing headlines, keep them shorter and to the point.
Don’t Use Lots of Useless Punctuation
Any headline with an exclamation point will probably get skipped over. Quotes and an ellipses? Probably not helpful, either. And if you use both an exclamation point and ellipses? Stop right there! Let’s not even start on all the ellipses abuse that’s happening right now. Note that the definition of an ellipsis is the omission of a sentence from one or more words. It’s not to show others that your voice is trailing off. So stop abusing that poor ellipses! Now that deserves an exclamation point.
A little humor never hurt anybody, did it? Humor is one way to Revamp Your Social Media–when used sparingly. Lightheartedness might even be part of your brand’s style. In which case it’s mandatory! Just kidding. Not really.
We Don’t Need Glitter
While we introverts do love cats, we don’t need as much glitter as extroverts do. And by the way, did you know that Introverts tend to be better CEOs — and other surprising traits of top-performing executives? Probably written by an introvert, wouldn’t you say?
Keep it Brief and Inviting
Shorter headlines rock. And another thing? Don’t repeat the headline all over the place in each paragraph, even if it’s good for your SEO. That is annoying to everyone.
Accept That Headlines Are Limited
Sometimes even the best headline can’t convey a message accurately. So, in the body of your article or post, imagery or music may be able to express what the headline can’t. You can only say so much with words. Here’s an article that resonated with me: Introverts aren’t voiceless—they’re quietly powerful.
What Type of Headline Draws You In?
Let me know! And tell me if you’re an introvert or an extrovert. Thank you.
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