By Matt Brennan
Here’s how killer sales copy can save your business…
Your website is the home base for all of your marketing efforts. It’s the place where you can store an unlimited amount of content about your business and your story. You have pages devoted to the various products and services that your business provides.
It’s not enough for your website to be good. A good website doesn’t stand out in a crowd of other good websites. You need sales copy that persuades your audience to take action. You need killer sales copy that gives people a clear reason to choose you.
It’s possible to produce this type of copy, even if you’re not a writer at heart. You just need to understand how to communicate your ideas in the written form.
16 Tips for Killer Sales Copy
A Headline that Draws People in – Your headline is what determines whether people will read your page or not. It is what people read to determine if they’re ready to click. So, when we’re talking about websites, and other sales copy, the headline becomes a crucial piece of real estate. It helps to read a book about headlines.
A Great Offer – If we’re talking about landing pages, it helps to have a powerful offer, and to show people the tremendous value they’ll be receiving. When you can promote that irresistible offer, you’ll convert more. This is a time to give something away to add value. It’s time to bend over backward for the customer, and give them every reason to choose you.
Social Proof – You can talk about how great your company is all day long, to no avail. But when other people talk about how effective your product or service is, people tend to listen. This is the power of social proof. Testimonials and case studies carry with them a lot of weight for this reason. You’re putting the user first.
Easy to Read – It should go without saying, but killer sales copy needs to be easy to read. Industry jargon should either be eliminated or defined. Processes should be laid out in a way that the customer can easily understand. If people have no idea what you’re talking about, they’ll click away. I like to picture myself out for coffee with the client. If I can see their eyes gloss over as I explain things, I know that I need to dial my explanation back.
Make it Conversational – Along a similar line, killer sales copy is conversational. There’s no need to go all stuffy and formal. You’re having a conversation with your reader, as you move them along from one sentence to the next. You can write in an informal and conversational tone, and still offer a professional appeal.
Watch Your Spelling and Grammar – It’s a good idea to make sure your writing passes through a few people before it’s published. This way you get crucial feedback, and you can fix any spelling or grammar errors before they become a source of embarrassment. These types …read more
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