Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don’t?
On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects.
At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we’ve experimented with and written many key strategies that can make any blog successful. We’ve learned how to harness the power of SEO and research to give our readers valuable content while also generated large amounts of organic traffic at the same time.
Even if you’re just starting a blog or not a natural-born writer, you can still use similar blogging tactics to gain your first visitors, grow website traffic, and boost brand awareness.
To walk you through producing and effective blog, I decided to compile a list of 15 tips from a handful of HubSpot Blog managers.
“Know your target audience, and write for them,” says Karla Cook, the HubSpot Blog’s Senior Team Manager. “Invest time in figuring out who your target audience is, what type of problems they’re experiencing, and what they’re interested in learning.”
Creating a customer persona for your target audience could help you in this process. Remember, your blog should strive to connect with folks who are likely to eventually purchase something from you.
Your persona development should determine factors like what job your ideal customer has, what goals they want to achieve, and what pain points or annoyances they deal with on a daily basis.
“Once you have a solid understanding of who you want to target, this knowledge can inform not only your topic selection, but the tone, format, and complexity level of your content,” Cook explains. “Without this foundational understanding of your audience, you’re not going to connect with the right people in the right way.”
Meg Prater, the HubSpot Blog’s Managing Editor, adds, “It’s so easy to want to cast a broad net and write about anything and everything in your industry. What sets a great content manager apart from a good one is their ability to focus the content they’re creating.”
“Identify the niche your company fills and write highly specialized content about that niche,” Prater explains. “It can be tough to stop writing about any topic that pops into your head, but the end result will be quality content that raises your voice and your profile in your industry.”
Brainstorm evergreen topics.
Evergreen topics often touch on overarching ideas that won’t become outdated or irrelevant in the near future. On our marketing blog, one example of this is, “What is Digital Marketing.” Although we’ve updated the piece to include new digital marketing strategies, …read more
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