I am not going to lie. Sometimes, I am very jealous of the way people write their Instagram captions. Are there more important things in life? For sure! Still, I would not mind improving my caption game. As Grace Carter, content manager at Boom Essays and Coursework Help, says: “If you think that jaw-dropping photos are the only thing that helps you get social media engagement, you’re wrong. Though often underrated, Instagram captions can be a powerful tool that can make or break your post.” Therefore, I am examining Instagram caption best practices in this blog post. If you are using your Instagram account for business purposes too, you can learn from these experts how you can skyrocket engagement and reach your set goals.
Why do you need effective Instagram captions?
Think about how you act on Instagram yourself. You see a photo, and what do you think? I usually want to know the story behind it, even if it is only a brief description. That way, I know what I am looking at and maybe even the reason why that person or company posted the photo.
Carter fears that some businesses still place more emphasis on Instagram photos, with the caption serving only as an afterthought. However, she even thinks it could make a big difference in increasing engagement, bio visits, or click-throughs. She claims copywriting is an art and that any good Instagram strategy takes the copy written for Instagram captions seriously. After all, good captions are major opportunities to build a strong community, raise brand awareness, engagement, and reach.
Michael Aynsley, manager of Hootsuite’s Inbound Marketing team, adds: “A great Instagram caption will add context, show off your brand’s personality, entertain the audience, and compel people to take action.”
How to write perfect Instagram captions that engage your followers
You have up to 2200 characters to say what you want to say. How can you best go about it? Below are some of the best tips I found in my research.
· A minimum of three drafts
Carter urges you to write at least three drafts of your Instagram caption. She says it will give you a chance to edit, proofread, and compare your drafts side-by-side to see which one has the most impact. I have never done this before, so maybe I should try this practice. She thinks this will work because your first draft will rarely be chosen as the best option. This is precisely the reason why you need to give yourself plenty of time to write several.
Aynsley agrees: “Great writing—whether you’re aiming humor or education—takes multiple drafts and edits. Make sure every word supports the content and message you’re trying to convey. Cut out words that are clearly unnecessary to keep it as concise as possible.” He even suggests having someone else edit your work.
Take your time and know your audience
Carter also urges you to take your time; everything you write needs to provide value to your audience. Aynsley thinks that the better you know your audience, the easier …read more
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