Marketing is essential to every business these days. Not to discredit other marketing tactics, the internet is a fast way to reach a host of individuals. It does not take a lot of time and it is cost effective. Here is all you need to know about internet marketing.
What is SEO & Why is it Important?
When you own a website, you want as many visitors as possible. It is senseless to have one and not be found by potential customers. This is where SEO comes in and why you absolutely need to be aware of it. SEO stands for Search Engine Optimization, which basically means a way to find your website when doing a search on platforms like Google.
If someone is searching for a case study writing service that you offer, you need to make sure that when a search is done, that your website comes up. One way to do this is to include effective keywords in your posts. Another way to move up the search engine is to write high quality content. Google picks up on all of this and then rates your website accordingly.
What is white hat and black hat seo?
Even though the terms may sound a little confusing, the difference is easily noticed. You want your website to be visited by actual people, not robots. Black hat seo works in a way to increase your site traffic and thus using programming to achieve this. It might make your website move up the ranks if Google does not pick up on it. With that being said, it does break a lot of search engine rules and might get your website penalized.
White hat seo is focused on getting organic traffic to your website. It does include a lot more work, but it is the most effective technique to use. You are going to have to build good backlinks and write informative content. Just think about what your audience wants to know and go with that. Add keywords where you can and doing your research prior to uploading your content.
Keyword Research & Keyword Targeting Best Practices
Before you just randomly start creating your own keywords, you might have to do some research first. You need to establish which keywords are aligned with your products and services offered. If you are a case study writer, but your keywords simply revolve around writing, it may be too broad.
You could use websites like Google Analytics to search for the relevant keywords. Google Keyword Planner is also a good tool to use when you do not know which keywords to include. There is a lot of work that goes into the research process, but once you have your keywords, it’s pretty simple.
On-Page Optimization Best Practices
By now you have selected your targeted keywords, but Google still needs to figure out which keywords you are using. In order for your article to come up on the search engine, you need to help it in finding your keywords and thus, your article. The first and foremost rule you should be aware of is that content can make or break you. Content is still king and if you get that right, we can move on.
Other ways to improve on-page optimization:
- Good user experience on your website is crucial.
- No broken links.
- Include your keyword in the title.
- The targeted keyword should be included in your article URL.
- Use your keyword in about 15% of your article.
Off Page Tactics
Other than your actual website, you can also market your website on various platforms. Be engaged on your social media platforms. This is going to drive traffic to your website. Let’s stick to our example of being a case writer. You can write a update on how to write a case study analysis on your social media platforms. This might intrigue the reader to click on your website link.
Reply to other people’s posts and become involved on websites that are linked to your industry. Send an article to a highly rated website for exposure. Getting more traffic is not just about your own success, but adding value in any way you can. If that means adding it to another website, it is a win-win situation.
Information Architecture Best Practices
Making your website look good is not the only area of website design you have to look at. Information architecture is often overlooked and can result in a messy looking website. You want your content to be clear and easily accessible. Design your website with the users in mind. This is not an art project and does not have to be complicated.
Make sure you have a clear idea of what your website’s purpose is. Are you trying to sell products or share valuable information? Be consistent with the website’s goals and do not randomly make changes when you have a good amount of traffic. Your content should be not be difficult to access and your website should have good structure.
How to Execute Content Marketing & Link Building
Content marketing is very effective, but without a marketing plan, it might be senseless. You need to know what your goals are and get input from your team. Have a structured plan, which consists of a timeline as well as an execution plan. How often will you publish your content and who are you trying to reach?
Building links is one thing, but you are going to have to make sure that those links drive traffic to your website. Here are some of the best link building strategies you have to be aware of.
- Only build links to sites that are your industry to reach your target market.
- If you do build a link to an unrelated site, make sure you do so to an article or content that is relevant to your own.
- High quality content links is a must.
- Be active on social media, as it provides a lot of exposure and clicks to your website.
Common Technical SEO Issues & Best Practices
- Duplicated content
- Missing ALT tags on images.
- No title tags
- Broken links
- Low word count
These are just some of the common technical SEO issues and all of these can cost you in the long run. It is important to constantly check for these issues and resolve it as soon as possible. Having multiple URLs can cause your content to be duplicated and should be corrected. Fix all broken links and add tags to your titles. Your content needs to adhere to the best word count because low word counts are frown upon.
Additional SEO Considerations (Such as Mobile, International & Local SEO Best Practices)”
Another important factor to becoming an SEO expert is to pay attention to mobile using. Many online users are using their mobile phones to surf the net and if they do not have a good experience, it might cost you. You also want to be relevant in local and international searches. With that being said, a lot of people search for local businesses when looking at purchasing. Many companies with multiple locations forget to focus on local SEO. You do not want to miss out on your local business by focusing only on marketing on an international front.
There is so much to learn about SEO, but by taking small steps towards educating yourself, it is possible. Even if you have no idea about how it all works, try to master one area at a time before moving on to the next. Before you know it, you will be the expert you want to be.
This is Guest Post From Sandra Goode
About Her: Sandra Goode works as a content manager and her passion is guest posting. Her life credo is “Never give up“. Her dream is to become a cool writer and famous blogger. Sandra is fond of reading, traveling and cooking.