LinkedIn InMail: How Does it Work?

By Brooklin Nash

Are you getting everything you can out of LinkedIn?

For some sales teams, the power of the platform lies in two supposedly magical words: LinkedIn InMail.

InMail is often seen as one of the best ways to put LinkedIn to work on sales activities. You get to reach out to high profile leads directly, often with high open rates and CTR. But InMail isn’t the real power of LinkedIn or Sales Navigator. In fact, when it comes to prospecting, InMail is incredibly limiting.

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The real power is in the millions of data points for your audience — and the ability to tap that data for better sales outreach activities.

Yes, LinkedIn InMail can be a good tool for sales — but is it the most powerful option for sales outreach?

It depends on what you’re looking for.

To help you answer this overarching question for yourself, we dive into your most pressing, specific LinkedIn InMail questions:

  • What is InMail?
  • How does InMail work?
  • How Much Do InMail Credits Cost?
  • Is InMail Effective?
  • Is InMail Worth It?
  • How Can I Get the Most Out of LinkedIn & InMail?

First Up: How Does LinkedIn InMail Work?

InMail is a great first step when you need more out of LinkedIn for your sales activity.

Many sales people turn to Sales Navigator or Premium to start expanding their network and for cold outreach. And a core feature of these paid accounts is the ability to send InMail to those outside of your direct network.

What is InMail?

Let’s get it straight from the horse’s mouth: InMail “allows you to directly message another LinkedIn member that you’re not connected to.”

InMail extends your ability to reach people you want to connect with, whether for a sales opportunity, an industry question or influencer outreach.

InMail messages are limited to 200 characters in the subject line (that’s plenty, considering Marketo recommends 7-word subject lines). Messages themselves are limited to 1900 characters (roughly 350 words).

How Many InMail Credits Do I Get?

The number of InMail credits you receive depends on your type of LinkedIn account.

  • A free LinkedIn account doesn’t come with any InMail credits at all.
  • LinkedIn Premium gives you 5 InMails each month.
  • A LinkedIn Sales Navigator Professional account gives you 20 InMails per month (the Team version gives you 30).
Source: LinkedIn

These InMail credits roll over for up to three months. That means you can accrue up to 15 InMail credits for a Premium account and up to 60 InMail credits for a Sales Navigator account.

LinkedIn users also receive an InMail credit for any InMail message that receives a response within three months (or 90 days).

How Much Do InMail Credits Cost?

To get InMail credits you’ll need a LinkedIn Premium account ($29.99/month) or a Sales Navigator account ($79.99/month or $779.88/year). We recommend a Sales Nav account to take advantage of the advanced search functions (and additional InMail credits).

Sales Navigator accounts receive 20 InMail credits. Even if you count half the value of Sales Nav in the advanced …read more

Read more here:: B2CMarketingInsider

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