By Ryan Gould
The slew of social media channels available today can paralyze even the most savvy business owners.
Where do you start? Which one is best? How do you avoid wasting time on channels that won’t bring in a solid ROI?
The struggle is real.
And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous.
Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos — right? Meanwhile, isn’t LinkedIn meant for keeping track of colleagues and making professional connections that further your career?
The answer, of course, is yes.
But because both platforms are people-based, they provide a number of opportunities to reach your audience. In fact, 78% of American consumers have discovered products on Facebook.
On the other hand, LinkedIn is the most effective platform when it comes to delivering content and securing audience engagement.
Which leaves us with this question — which one should you choose to focus your efforts?
LinkedIn vs. Facebook: Which Is Best for Business?
Let’s recap quickly.
At its core, LinkedIn is a professional network that was initially created as a corporate recruitment platform. Now, it boasts many features similar to traditional social media sites, including status updates, blogging capabilities, and private messages.
Facebook, on the other hand, was specifically designed as a place for people to share and communicate. The “sharing” element is its most prominent selling point, but there are still plenty of other features that allow businesses to effectively reach their audiences.
LinkedIn and Facebook both have the Groups feature that allows you to connect with other like-minded people, and they both have powerful Ad setups.
So with pretty similar features, what are the key differences between the two?
1. Numbers-wise, Facebook wins hands down.
Facebook has an astounding 2.38 billion active users across the world, which makes LinkedIn‘s user base of 630 million seem small in comparison. Plus, both audiences are made up of a diverse array of people, but LinkedIn tends to have a more professional clientele, or those with a deep interest in business.
Perhaps what’s most fascinating, though, isn’t how many users each platform has, but how much time these users spend on each respective site.
That being said, you could argue that when people log into LinkedIn, they’re actively looking to do or find something, rather than just aimlessly scrolling. This is important if you’re looking to use these platforms for more than just sharing your latest updates.
2. LinkedIn is better for lead generation.
Read more here:: hubspot