By Mario Peshev
A good chunk of my network is comprised of developers — and many of you are running a side gig, starting a product, trying out freelance or plan a successful agency business.
My Transition To Marketing
Diving deep into marketing seems like a foreign territory. Been there myself, having spent several years in software engineering before I switched to the dark side of marketing
In all honesty, I’ve been building my personal brand since day one, I simply didn’t know that back in the day.
Right now we have 6 marketers in our team and we’re probably covering merely 10% of our grande marketing strategy that I’d love to see in action.
Back to my freelance years, I’ve had a dilemma on spending time on marketing. The more time spent away from my products, the less innovation and improvements I was able to introduce on a day-to-day.
And balancing R&D and marketing is complicated.
Here are some tips that could help you out with promoting your product while spending enough time on development.
Find A Marketing Co-Founder
Consider onboarding someone else who can handle the marketing, PR, branding, advertisement activities on your end.
It doesn’t have to be a senior marketing director as it probably doesn’t make sense for you at that point. But someone excited about your product who would be willing to spend the time on networking, helping out with promotions, working on genuine campaigns and learning along with you.
This will let you focus on the technical growth of the business. And you’ll learn a ton from your marketing peer along the way.
Build A Fan Group of Promoters
Product users are often the best evangelists.
If you don’t have users yet, consider launching a Minimum Viable Product that’s usable. If you build on top of WordPress, this MVP walkthrough is a good starting point.
Find some folks who are interested in testing it out. If they like it, here’s your team of advocates who can amplify your marketing efforts by sharing and talking about your product.
If they don’t like it, you’ll see what’s missing and what are the main points that need more work before going live. You don’t want to spend a fortune on marketing if your product doesn’t solve the main problem well enough.
Product validation is really important. I can’t stress enough on this. Lack of market need is the #1 reason startups failed. I’ve explained the study in this video:
Either way, interacting with your users is a shortcut to getting more exposure and growing your user base.
Partner Up With A Marketing Team
That’s a similar model to finding a co-founder but it may be structured differently.
Smaller marketing agencies or consultants may be willing to spend some time promoting your product as well. This may be good for their exposure or landing customers in similar areas.
They may request a partners logo somewhere on the website or other assets that you may discuss together. As a result, they can cross-promote your product to their …read more
Read more here:: B2CMarketingInsider