By Tommy Wyher
Marketing to the consumer needs to be done more tactfully than in the past. Consumers are flooded with content on a daily basis via social media and having smartphones glued to the hands. The days of writing a few clickbait articles and calling it a day in the marketing department are far gone. The need for higher quality content has grown immensely due to this factor. Even with this change many of the tactics in the marketing world still work the same just with a need for higher quality campaigns. Below are five ways to market to the consumer effectively.
The consumer always wants to feel like they got a great deal and it was them that decided to purchase a product rather than having being sold the product. Coupons are great in this way as the customer knows what they will be purchasing so they feel empowered. Often times a customer can be lost if they are not sure what they will be buying only to have a salesperson be a little too pushy. Coupons do not have to be in magazines but rather can be put on social media. Coupons given out at events like marathons can still yield great results especially if the company is relevant to the event. For a marathon a running shoe store handing out coupons could lead to a huge boost in sales.
Solving Pain Points
Solving the pain points of a consumer can be done through a good marketing campaign. A great example could be the consumer having issues with their cable company with hidden charges and yearly price hikes. A company like Netflix or other alternatives to cable can leverage their low prices and market in a few different ways. Saving $100 a month on a cable bill adds up to $1200 over the course of the year. Marketing in a way that shows what can be purchased with the savings can convince a consumer to make the switch. Providing easy solutions to the problem is also imperative as people tend to be resistant to change even if it saves them money. For this reason many streaming services offer a free first month so customers can try out the service to see if it is the right fit for them.
Educating The Consumer
Educating the consumer can make it much easier to work with the consumer when they become a client/customer. Uninformed customers can wreak havoc on the customer service department calling multiple times asking the same or similar questions. Create the company blog into a resource that customers can refer to if they have any questions about a product or service. Resources like these are linked back to on related publications which expands the reach of the content but also can help search engine rankings.
Environmentally Friendly Initiatives
The consumer does research on companies that they are considering purchasing a product or service from. In today’s climate the company’s social initiatives are great things to do and the fact that they shed some …read more
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