TL; DR: Product Mindset and Ownership in Scrum Teams
There is one product, one Product Owner, one Product Backlog — a simple rule. How is that supposed to scale, you might ask, isn’t that approach turning the Product Owner into the Scrum team’s bottleneck, impeding value creation rather than spearheading it? Well, cargo cult Scrum might end up in that dead-end. The trick to avoiding this fate is to start including the Development Team as early as possible in Product Backlog management which requires a product mindset.
Learn more about how to kick-off this process with an initial day-long product mindset workshop for your Scrum team.
The Steps and Exercises of the Product Mindset Workshop
The product mindset workshop comprises of seven steps, starting with the product vision to the business model to personas to ideation:
1. Product Vision
We start the workshop with a recap of the product vision — why are we doing what we do, and where is all of this supposed to be heading? Advocating for the right cause — our product vision — is the team’s Product Owner. You may be tempted to ask why that is necessary, given that the product vision is probably presented everywhere throughout the office, on documents and artifacts, and anywhere else. Be surprised how little impact that might have on the individual team member. (Tip: Take 30 minutes of your time and run a simple survey by asking random colleagues about the product vision; you might be surprised by the variety of answers.)
Once the Product Owner has refreshed the team’s understanding of what the product vision is, we move on to the product box exercise. In this game, the team members turn a blank, white box into a product package reflecting the value our product provides to our users. Think of the product box as a tangible elevator pitch capturing the essence of your product as a sales pitch to prospective customers. Depending on the size of the Scrum team, issue multiple product boxes. The right size for a product-box-team is two to three team members. Having more small teams working simultaneously on more than one product box also adds a bit of competition. Share the results — better: sell the box — at the end of the product box session with Shift & Share.
Allocate about 45 minutes to the product box exercise.
2. Show Me the Money — the Business Model
Once we have addressed the product vision, we move to the next level on our way to the product mindset: the business model. What is the purpose of creating and embracing a product vision if you cannot figure out how providing value to customers according to that vision turns into a sustainable business? This part of inspiring a product mindset within a …read more
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