A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all the great insights.”
I said to him, “I really appreciate it, but my plate is full, literally and figuratively, and I don’t have time for lunch, but I’m always open for a phone call.” So we did and he literally just wanted to thank me for the book, which is cool. It was nice but he said something in the middle of the call, because he was kind of echoing some of the things from the book, that got me thinking. He said, “You know, relationships are kind of like banks.” He said, “You’ve got to put something into it in order to take something out. You just can’t take stuff out.”
You can, it’s called a loan. Right? But unfortunately that’s the way that a lot of people treat marketing, they just want people to basically hand them money. So today I want to talk about how using relationship capital can create greater interest. Just like writing a book provided capital that helped me build a relationship.
(I think Daniel has seen me speak a few times locally). But anyways, it was really nice.
Take It To The Bank
Now you may or may not know, but my wife works in a bank and she loves her job because she gets to help a bunch of old people with their money and some young people, too. But she especially likes the senior citizens because she loves spending time with them, hearing their stories and getting to know them. So she invests in them and then obviously they invest in her. They put a lot of money into the bank and then they take it out when they need it.
But one of the things about banking is you can’t just go to a bank anymore and open up an account. Ever since 9/11, there’s a thing called the Patriot Act, which means that you have to fill out paperwork and prove you’re US citizen and they have to know where the money’s coming from and all that stuff.
Also, she’s there to prevent scams. There are people that will come in and deposit a check and then they’ll go to another bank and try to withdraw it. By depositing in one branch and then withdrawing from another, a lot of the times they can circumvent the system and use a check with no money in it to get money out of the bank. That’s illegal. I would not try that at home, but you have to think about how banking works and I think relationships are very similar to this, especially like Daniel said.
You Have To Deposit… To Take Withdrawals
The bottom line is this savings …read more
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