If your B2B website doesn’t give clear directions to search engines, will your prospects still find your website?
The answer is maybe, but most likely no.
If you don’t provide explicit directions to search engines, they won’t know what your B2B website is all about. How can search engines match up your website with people searching online if they don’t know what your website is about?
This is essentially what search engine optimization (SEO) does. It educates search engines about the services and products discussed on your B2B web design.
It’s easier to get on board with SEO (and get buy-in from your organization) if you have a better understanding of the value of SEO, as well as what happens without it. Here we share more SEO insights for B2B marketers.
SEO Is About the End-User
SEO has advanced over the past 2 – 3 years to include the user experience. This means that an essential part of SEO is creating an awesome experience for your end-user. Things like improving page speed (making the website load quickly), creating a secure website (SSL implementation), adding interesting multimedia (like videos, images, text, webinars, podcasts, etc.), and clear page titles that indicate what is covered on a certain page or blog are all part of SEO now.
Also important is making sure your content satisfies the searcher’s intent – in other words, will the content on your site provide the searcher the information they are looking for? Google now measures user experience metrics, such as time spent on the page, or whether the user went back to the search results and clicked on a different site. Be sure your B2B website contains relevant content that matches the user’s search query.
Search Engine Optimization Is Critical if You Want Leads
You can’t get website leads if you don’t have website visitors. You won’t attract new visitors if your website doesn’t show up in search engines when people are searching for your products or services.
It’s critical to optimize your website for users and search engines if you want your website to appear in search engine results when users are searching for your products or services.
SEO = Quality Web Visitors = New Leads
You Must Follow Best Practices
SEO is highly sought after by many brands and companies and there are a lot of imposters who claim to be knowledgeable about SEO. However, it’s imperative to follow search engine best practices. There is no “gaming the system” or winning at SEO. There are only best practices. Stuffing keywords into a page, making copy invisible to users by making it the same color as the background, and buying links are all bad SEO practices.
Search engines want to provide useful, relevant content to people searching online. Bad SEO practices often go against that main tenet. Before you hire an SEO firm, ask about their experience, training, and, most importantly, results. If they make any promises (like getting you to the #1 spot on Google), they aren’t following best practices. Unfortunately, there …read more
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