Editorial Content Decay & Historical Refresh Calculator
Calculate the traffic half-life of breaking news vs evergreen editorial features and schedule optimal content refresh cycles.
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What is the Content Decay Rate Calculator?
The Content Decay Rate Calculator by CompleteSEOTools is an enterprise journalism search engine optimization utility built to optimize breaking news and editorial articles for Google News, Google Discover, Top Stories carousels, and Publisher Center feeds.
How to Use the Content Decay Rate Calculator (Step-by-Step)
Enter Headline & Meta
Enter news headlines, author bio URLs, publication timestamps, or article links.
Generate Schema / Sitemap
Compile Google News XML sitemaps, NewsArticle schema, or Discover CTR scores.
Publish to Feed
Deploy the schema to article pages or submit the news XML sitemap to Search Console.
Google News & Google Discover Guidelines
Success in Google News and Google Discover requires transparent author bylines, verified contact information, high-resolution 1200px 16:9 featured imagery, fast IndexNow/Indexing API notifications, and clean NewsArticle structured data.
Frequently Asked Questions (FAQs)
Breaking news traffic typically peaks in the first 24–48 hours and drops by 90% within a week unless updated for evergreen search demand.