By Anna Bredava
Social media platforms keep you constantly on the edge. Which is the fresh one that is about to get popular? Which is going to die? Which is testing new features month after month after month, and which features will it finally accept?
Social media is a world that’s live and vibrant and unpredictable. But, it’s unpredictable only to a certain extent. Yes, we don’t know which new platform might pop up tomorrow and we don’t know which old platform will be hit by some new disastrous scandal. But, if we observe the trends closely (and we do), we can predict what is likely to happen in 2020. We know what the platforms have been testing, how the user base of each platform changes, and which tactics are growing among marketers. And that’s how we draw conclusions. So here are some things that we predict will change in 2020:
Marketers will turn to TikTok
TikTok has been growing rapidly in the US and outside of it for the past couple of years. In fact, it’s been growing quicker than any other tool and downloaded more often than any other social media app. As of 2019, the app boasts 500 million active users worldwide and 1.5 billion downloads globally, which makes TikTok 9th in terms of social network sites.
TikTok started out as the platform for gen Z and the 41% of TikTok user remain to be under 25. However, with this many users, it essentially covers all demographics.
The introduction of ads to the platform in 2019 means that the platform is ready to become the marketers’ favourite in 2020.
The use of social listening will grow
The use of social listening has been growing in the past couple of years, so, surely, we predict the trend to develop further. There are a number of reasons for why social listening is unlikely to die out: it allows to cover multiple aspects of social media marketing, such as customer service, influencer marketing, social selling. This means, as long as brands keep promoting themselves on social media and people keep discussing brands and reaching out to them on social media, social listening will thrive.
And we know that they do: 90% of social media users reach out to brands on social media, 78% of people that complain to brands on Twitter expect a response within an hour, and 29% of people share their experience with their friends or family when the response from a brand isn’t provided.
Micro-influencer marketing will grow
Influencers marketing is a rock star of social media tactics. Hootsuite’s 2019 trends survey states that 45% of organizations are planning to or have adopted influencer marketing in their digital marketing strategy.
However, there’s a slight change that’s been spotted recently that’s important to point out as we predict it’ll increase in 2020.
Influencers are no longer trusted.
This means big influencers. Micro-influencers ones are still safe, which means that marketers should pay closer attention to …read more
Read more here:: B2CMarketingInsider