Social media is the world’s largest database of marketing insights. It’s the place to be when measuring your market potential, shaping and managing your brand, building relationships with customers, improving your products and services, and then some.
Social media is also crowded, to say the least. Handling it means making sense of billions and billions of conversations happening online every day. Whether it’s maintaining your online presence or collecting intel on competitors and customers, social media management takes time and resources no human marketer possesses.
Thankfully, there are hundreds of social media monitoring and analytics tools. Better yet, a great deal of them come with the free trial option, which lets you test drive the software before investing your company’s money in it.
Let’s take a look at some of the best social media tools that offer free trials. The lineup has been handpicked by marketing pros and is grouped by major steps of social media workflow. Whatever step you’re on, there’s likely more than one option that could be your perfect fit.
Research and strategy
Whether you’re new in the business and laying out a social media strategy — or a well-established brand looking to re-shape its online presence, researching the market you’re operating in is a must. Before you set sail for getting the most out of social media, get to know your competitors and your customers. This is done via social media listening.
Social listening is the process of collecting and analyzing mentions of brands, hashtags, or any keywords, found on social media and the web using dedicated tools. Below come our top picks for market research and competitors & customers intel.
Awario is a social listening tool that offers the best of social media monitoring and analytics for a business of any size. Awario runs non-stop monitoring of social networks and the web to deliver every mention of a brand name, hashtag, or any industry-related keyword.
Use the tool to discover your competitors, customers, niche influencers, and get plenty of marketing insight. After finding all the mentions of your brand and your competition, Awario analyzes the sentiment behind them, the contexts people use the brand names in, as well as the locations and languages.
Use all of these insights to establish and measure your brand reputation, track social media campaigns over time, as well as find leads and influencers. Because Awario scans both social media and the rest of the web, you get a full picture of your online presence.
Free trial conditions: 7 days for the Starter plan.
As the name suggests, Mention is built to monitor social media and the web for mentions of your brand, competitors, or industry. Alongside mentions, you get brand intelligence and in-depth analytics to power every step of your decision-making.
By analyzing conversations around relevant topics, you can discover issues important to your audience and tailor your own content accordingly. Meanwhile, keeping tabs on the buzz around your competitors lets you get insights into their top-performing posts and improve your …read more
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